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Axel Springer brings Die Dame back to newsstands - after 80 years of its last publication

Die Dame ()

Axel Springer is bringing Die Dame (“the lady”) back to newsstands beginning Thursday, 2 March 2017. As an “illustrated fashion magazine”, Die Dame was issued by Berlin’s Ullstein publishing house between 1912 and 1937.

The magazine targeted "the extravagant, emancipated women – particularly visible in vibrant Berlin – and all those who adopted their lifestyle". Thepblisher is art collector and entrepreneur Christian Boros, while Lena Bergmann is heading up the editorial side.

Publisher Christian Boros said: “Die Dame is neither retro nor a classic women’s magazine, but rather an analog exclamation point in the digital present. We believe in the relevance of a super-analog publication. In the sensuality of fine paper. In the elegance of the medium. And in the magazine as an experience, not just something to flick through or click on.”

Managing editor Lena Bergmann said: “Digging through the old issues, thinking about how to translate formats to the present day – that was fascinating. Especially because then as now existed a feminine shaped feuilleton section – strong female writers who dive into this changing world and report on what’s happening.”

The magazine was published between 1912 and 1937 by the liberal Ullstein publishing house. After Ullstein was expropriated by the Nazis, Die Dame was issued by the “Deutscher Verlag” until 1943, and largely forgotten after the war.

DIE DAME is available from Thursday, 2 March 2017 as a high-quality magazine with a print run of 50,000 copies at a cover price of 15 euros, as well as a collectors’ edition, a bound book at 49 euros. The second issue will appear in fall 2017.

Axel Springer is a FIPP member.

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