As part of the partnership, Axel Springer plans to progressively adopt AppNexus’ enterprise technology products, including the AppNexus ad server, across its global brand portfolio.
Starting in 2018, Axel Springer brands BILD.de, welt.de, bz-berlin.de, meinestadt.de, finanzen.net, and businessinsider.de, among others, will migrate to AppNexus’ enterprise technology suite. In the future, it is planned that international Axel Springer brands will also adopt AppNexus technology.
AppNexus’ advertising technology encompasses all digital channels (desktop, mobile), formats (display, video, native), and application purposes (guaranteed and programmatic). Its technology platform is open and programmable, which affords customers the ability to build and innovate on top of its Application Programming Interfaces (APIs) and enables Axel Springer brands to connect their inventories and systems to each other, as well as link to external customer processes.
“We are seeing great potential from a more intense collaboration between Axel Springer’s many digital offerings,” said Andreas Wiele, president marketing and classified ad models, Axel Springer. “With AppNexus’ technology, we create the technological base for this which will be particularly beneficial to our digital marketing.”
“AppNexus is very proud to work with Axel Springer, Europe’s leading digital publisher,” said Brian O’Kelley, CEO of AppNexus. “Our technology helps independent publishers deepen their audience relationships and grow their businesses. It’s part of our commitment to building a better internet. We look forward to establishing a technology partnership with Axel Springer in Europe and beyond.”
Axel Springer is a member of FIPP.
More like this
Axel Springer's special interest magazines are booming in Germany
Taking inspiration from the 1920s, Axel Springer launches a print magazine for a digital age
Axel Springer announces robust digital growth, meeting of targets for 2016
Axel Springer's UPDAY mobile news service expands to 10 more markets
Axel Springer plans take-over of French real estate portal Logic-Immo
What to expect as Hearst Magazines' new Airbnbmag hits the streets
Chief content officer Joanna Coles discusses the premiere edition of Airbnbmag, its celebration of global community and the future of travel.
22nd May 2017
Eight lessons from Cosmopolitan on publishing to Snapchat Discover
One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”.
22nd May 2017
Inside The Business of Fashion
In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line.
23rd May 2017
The Immediate Media Co story: from starting up to being acquired by Burda
Earlier this month at the PPA Festival, Barry Mcllheney of the UK Publishers Association sat down with Immediate Media Co’s CEO, Tom Bureau, who talked about the journey from starting Immediate to being acquired by German-based publisher, Hubert Burda.
24th May 2017
Transitioning to digital when print still pays the bills
For most publishers, transitioning from print to digital is the essential change. But when print magazines remain the most profitable part of your business, it can be important to balance evolution rationally in order not to lose the print cash cow. Here, we talk to Danish company, Bonnier Publications, about walking that very path.
25th May 2017