Axel Springer, Europe’s largest publisher, and Samsung, the world’s largest cellphone maker, have announced a content partnership in which news stories created and curated by the German publisher will appear exclusively on the Korean tech giant’s phones in Europe.
The stories will be packaged in an app called Upday and will be divided into two sections: “Need to Know” and “Want to Know.” Need to Know will display short articles written by a dedicated Springer editorial team. Want to Know will display algorithmically curated content from partner publishers, with links to those publishers’ sites.
J.K. Shin, president of Samsung’s IT & Mobile Communications business signed the deal with Axel Springer CEO Matthias Döpfner on Tuesday, and the app launches Thursday in Poland and Germany, with content in both countries’ languages.
Axel Springer spokeswoman Sandra Petersen said new editorial teams will be established in every European country the partnership expands to in the future. Upday currently has 50 employees, with one-third on the editorial operation, the spokeswoman said.
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Source: WSJ Blogs
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