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Bonnier acquires Swedish media and conference company Fastighetsnytt

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Bonnier has acquired Fastighetsnytt Förlags, Sweden’s media and conference company within the real estate and construction sector, with brands and services such as Business Arena, Fastighetsnytt and Fastighetsjobb. Founders Johan and Henrik Zetterstedt will continue to run the company.

Fastighetsnytt is a knowledge- and market-leader within media and forums for issues around real estate and construction. From the original trade newspaper, the company has developed into a wide-ranging and profitable niche media company. Today, the forum Business Arena accounts for the majority of the company’s revenues. With annual conferences in Stockholm, Göteborg, Malmö, Umeå as well as during Almedalen Week in Visby, Business Arena is the Swedish real estate industry’s most important forum.

“It’s exciting to be bringing this well-run company into the Bonnier fold,” says Mikael Nestius, CEO for Bonnier Business Media. “Founders Johan and Henrik Zetterstedt have, with their deep knowledge of the industry and their business savvy, created media and arenas that are essential for decisionmakers in Swedish real estate and unique in the Swedish media market when it comes to scope, turnover and profitability.”

“This deal gives us new possibilities to consolidate and develop our entire business and our concepts while maintaining and increasing business value for the entire real estate and construction industry,” says Johan Zetterstedt. “We have a long-term commitment to the company and look forward to developing and sharing our entrepreneurial spirit within the new organization. Which is why Henrik and I will continue to be active in the company’s strategic development, together with the staff and new owners.”

Fastighetsnytt will be part of Bonnier’s Swedish B2B operations within the business area Bonnier News, which includes business and trade media Dagens industri, Dagens Medicin, Veckans Affärer and Resumé.

“With the strong brands Bonnier has, we get the opportunity to broaden our offering and our target audience while increasing the business value for our partners and their customers,” says Henrik Zetterstedt.

“Along with the wonderful business Fastighetsnytt is in and of itself, there is also huge potential to develop new business together with business daily Dagens industri and our other trade media,” says Anders Eriksson, head of the business area Bonnier News. “I’m convinced that Bonnier’s businesses are strengthened with this acquisition, not least from Fastighetsnytt’s transformation from a traditional trade magazine to an innovative media player that, above all, has taken the conference business to a whole new level.”

“With its long history and strong foundation in the Swedish business community, we see Bonnier as an excellent owner for Fastighetsnytt and Business Arena, which can then be developed to new levels,” says Johan Zetterstedt. “That Bonnier is family owned, privately held and has a strong position in many industries and countries is an incredible strength for us, our staff and our customers.”

Source: bonnier.com

Bonnier is a member of FIPP.

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