As one of the hottest topics in the publishing industry today, native advertising represents an enormous opportunity for media companies around the globe.
This second annual report - Native Advertising Trends: the Magazine Industry - will provide a valuable update on native advertising and the dynamics and trends within the industry as a whole.
Please help by taking five minutes to complete our survey here.
All respondents will:
- Get the report before it is published
- Have the opportunity to win 3 x single tickets to the Native Advertising Days 8-10 November 2017 in Berlin (worth €995 each)
- Chance to win 3 x single print copies of the Innovation in Magazine Media 2017-2018 World Report (worth £69 FIPP members, £129 non-members)
The results of the research will be presented at the FIPP World Congress taking place in London 9-11 October and the report will be published shortly afterwards.
Download last year’s report here (free)
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Joanna Abeyie is managing director at Hyden Talent in the UK. She'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.14th Aug 2017 FIPP News
Christian Kallenberg is consulting director at We Like Mags in Germany. He'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.14th Aug 2017 FIPP News
Patrick Walker is director of media partnerships, EMEA, at Facebook. He'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.31st Jul 2017 FIPP News
Larry Sommers, vice president of Meredith Content Licensing, and Mike Lovell, who manages the international brand licensing business, explain how they revolutionised Meredith’s proposition – and how they’re equipping it for the future…14th Aug 2017 Features
Hearst’s Seventeen magazine is building on a program it launched a year ago, after finding success with The Seventeen Fashion Experience. The program is a fashion summer camp for junior and high school students, that not only functions as a revenue stream, but allows the magazine media brand to stay in touch with and learn from its teenage audience.21st Aug 2017 Features
As a strong believer in the haptic experience of analogue media Christian Kallenberg has been championing the value of print within a multi platform strategy.14th Aug 2017 Features
The New York Times launched a new magazine focusing on travel for the Chinese market Aug. 10, called “The New York Times Travel Magazine 新视线”. The magazine, which will come out six times a year, is published by Huasheng Media.17th Aug 2017 Features
Diversified revenue mixes within Haymarket Business Media, including events and data driven advertising has boosted business over the last couple of years, especially within the B2B environment, says Tim Lomas, commercial manager of Haymarket’s Energy and Environment Division.21st Aug 2017 Features
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