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New Innovation in Media pre-launch discount ends today

The 15% pre-launch saving on the 8th edition of Innovation in Magazine Media World Report ends today. The 2017-2018 edition of the book will be launched on 20 March at the FIPP/VDZ Digital Innovators' Summit (DIS) taking place in Berlin, Germany 19-21 March. Order now to take advantage of this special offer.

The Innovation in Magazine Media is a treasure trove of solutions to editorial and sales challenges. Every year it delivers proven strategies and tactics for the hottest, more important areas in publishing today

The 2017-2018 edition is no exception. It highlights the bold, unflinching, and even wrenching reorganisation needed to reinvent sales and editorial teams.

Chapters include:

- Messaging apps and chatbots - Finding the future in unlikely places

- Mobile - Forget digital-first and mobile-first, it's time for precision content

- Monetisation - How the heck do you make money in magazine media these days

- Print innovations & offbeat - Media creating wacky and wonderful new experiences in print and digital formats

Offbeat - Innovation in Magazine Media 2017-2018 World Report (FIPP)

- Progressive web apps v. native apps - A no-brainer solution: Progressive web apps. Take it to the bank

- Reinventing legacy editorial & sales teams - Enough peaceful evolution; it's time for radical revolution

Monetisation - Innovation in Magazine Media 2017-2018 World Report (FIPP)

- Media tech - In the tsunami of media tech, which tools do you need and how should you use them?

The World Report is written for FIPP every year by Innovation Media Consulting — a global consultancy helping publishers succeed in the digital age. The report author is John Wilpers, senior director of Innovation Media Consulting, a global consultancy helping publishers succeed in the digital age. 

Join John Wilpers on a tour to all corners of the world as he identifies the top media and tech-related innovations of the past year at the Digital Innovators' Summit on 20 March. 

John Wilpers ()

Order your copy now to save 15% on the launch price. Special rate deadline:TODAY. 

Wilpers and Innovation director Juan Señor are available to present the case studies included in the report to your teams at your companies or to regional media associations. If you wish to bring innovation home, or want to order a bulk order at discounted rates, please contact Helen Bland at FIPP.

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  • John Wilpers showcases top trends included in new FIPP Innovation World Report Messaging apps and chatbots are two of the main developments media should be paying a lot more attention to than is already the case, John Wilpers, Innovation Media Consulting senior US director and author of FIPP’s annual Innovation World Report, said at Digital Innovators’ Summit in Berlin today as he shared top media innovations from around the world. 20th Mar 2017 MagWorld
  • How to develop your chatbot strategy

    If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.

    16th Mar 2017 Insight News
  • Video strategies for a visual world - with AJ+ and AwesomenessTV Unsurprisingly, a hot topic for many of the speakers at this year’s Digital Innovators’ Summit is audience engagement via video. On day one of the conference, Alan Saura, audience development strategist at AJ+, focused his talk on how to maximise audience engagement using video and social media. Meanwhile, chief digital officer at AwesomenessTV, Kelly Day, explained how the company harnesses the unique attributes of Generation-Z (those aged between two and 21 at present) to create content that really speaks to this young but powerful audience. 20th Mar 2017 MagWorld
  • Monetising content - from distribution to subscription Diversifying revenue streams is naturally on top of the to do list of the execs of most publishers. It is a topic that was widely covered at DIS 2017 with a number of speakers addressing the issue of monetisation from a number of differing perspectives on Day 1 and Day 2. 21st Mar 2017 MagWorld
  • Platforms as mass media, magazine media as niche and ‘why you should not outsource your future’ Published content drives daily news consumption and engagement on platforms all over the world. They (platforms) have become the new mass media. Magazine media are now in the niche media business, according to Grzegorz (Greg) Piechota, research associate at Harvard Business School and 2016 Nieman Fellow, presenting at Digital Innovators’ Summit yesterday in Berlin. 21st Mar 2017 MagWorld
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