The 15% pre-launch saving on the 8th edition of Innovation in Magazine Media World Report ends today. The 2017-2018 edition of the book will be launched on 20 March at the FIPP/VDZ Digital Innovators' Summit (DIS) taking place in Berlin, Germany 19-21 March. Order now to take advantage of this special offer.
The Innovation in Magazine Media is a treasure trove of solutions to editorial and sales challenges. Every year it delivers proven strategies and tactics for the hottest, more important areas in publishing today
The 2017-2018 edition is no exception. It highlights the bold, unflinching, and even wrenching reorganisation needed to reinvent sales and editorial teams.
- Messaging apps and chatbots - Finding the future in unlikely places
- Mobile - Forget digital-first and mobile-first, it's time for precision content
- Monetisation - How the heck do you make money in magazine media these days
- Print innovations & offbeat - Media creating wacky and wonderful new experiences in print and digital formats
- Progressive web apps v. native apps - A no-brainer solution: Progressive web apps. Take it to the bank
- Reinventing legacy editorial & sales teams - Enough peaceful evolution; it's time for radical revolution
- Media tech - In the tsunami of media tech, which tools do you need and how should you use them?
The World Report is written for FIPP every year by Innovation Media Consulting — a global consultancy helping publishers succeed in the digital age. The report author is John Wilpers, senior director of Innovation Media Consulting, a global consultancy helping publishers succeed in the digital age.
Join John Wilpers on a tour to all corners of the world as he identifies the top media and tech-related innovations of the past year at the Digital Innovators' Summit on 20 March.
Order your copy now to save 15% on the launch price. Special rate deadline:TODAY.
Wilpers and Innovation director Juan Señor are available to present the case studies included in the report to your teams at your companies or to regional media associations. If you wish to bring innovation home, or want to order a bulk order at discounted rates, please contact Helen Bland at FIPP.
More like this
New Innovation Report: Why you need to think about 'precision content'
50th speaker confirmed for 41st FIPP World Congress
Only 10 days remain to register for DIS 2017 at the standard rate
Time is now running out
This Monday is your last chance to save on joining us at the 41st FIPP World Congress, when our discounted Early Bird offer, worth savings of hundreds of pounds, expires.
28th Jul 2017
How the New York Times could thrive by going digital-only, and other top news - 28 July, 2017
Each week, we round up the stories in digital innovation, publishing, and magazine media that got people talking.
28th Jul 2017
FIPP Insight Awards: Winning research revealed
Magnetic’s New Influencer Ecosystem research has been awarded Overall Winner of the FIPP Insight Awards 2017. It tops the list of studies rewarding the use of magazine media as an advertising medium, anywhere in the world. Gold Award Winners included Magazine Networks Australia’s Passion Response Study and Time Inc. UK’s Live the Passion research.
27th Jul 2017
CEOs of Future, Ringier Axel Springer join Congress closing panel
The closing panel discussion at the 41st FIPP World Congress (9-11 October, London) will focus attention on next growth areas for media – where it will come from, what the opportunities they present and where adjacent, rich segments are for investing.
25th Jul 2017
How a Canadian publisher turned ‘the traditional ad model on its head’
As part of a fundamental shift in positioning of Fashion as a luxury brand rather than magazine, St. Joseph Media made a firm decision that the experience will transcend to advertisers too. It meant turning away programmatic advertising opportunities – losing revenue in the process – in favour of creating premium opportunities sold at high CPM. And it is only part of a fascinating case study in brand transformation and innovation…
25th Jul 2017
[Video] Native advertising has to be done by the editorial team
Traditionally publishers have preferred a sharp divide between Church and State — meaning the editorial and the commercial side of the business. At least they would be hard-pressed to say anything else. However, Pete Wootton, managing director of digital at Dennis Publishing, thinks that it’s necessary to mix the two when it comes to native advertising.
21st Jul 2017
How Ebner Media targets special interest audiences with effective advertising
Effective advertising within the special interest publishing environment is not nearly as complex as it seems if you can tap into data to help identify the right content, utilise multi-channel touchpoints and remain faithful to the value of print. In fact, says Gerrit Klein, chief executive at Germany’s Ebner Media Group, sometimes good advertising isn’t even advertising at all.
25th Jul 2017
Social and visual experts share their top tips for Snapchat, Instagram, FB and Twitter
With visual storytelling across social platforms exploding, we speak with MarieClaire.com's social media editor, the digital director of Martha Stewart Weddings, and a Spanish visual expert for tips on how best to use visual content for engaging social audiences.
24th Jul 2017
How a new CMS helped Editora Caras achieve transformation goals
Nicholas Serrano, head of digital at Editora Caras in Brazil, explains how a drive towards creating efficiencies and economies of scale helped the company along its digital transformation path.
19th Jul 2017