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Innovation 2016 chapter: How to inspire, entertain, provoke, and surprise

Offbeat chapter: Innovation in Magazine Media 2016-2017 World Report (FIPP - the network for global media)

Genius is alive and well in the halls and cubbies of the magazine media industry as offbeat creators prove with imagination, daring, and humour. Welcome to our annual celebration of genius, creativity, whimsy, and daring from the Innovation in Magazine Media 2016-2017 World Report.  

Every year, we think the brilliance of the creative editors, advertisers, digital developers, and artists of years past cannot be topped. But every year, we’re surprised and delighted once again.

Download this chapter extract (free) from the 7th edition of FIPP's Innovation Report. The report takes a look at the ground-breaking, out-of-the-box, the downright offbeat and just plain useful thinking from the industry's greatest proven success stories. 

This year, publishers, editors and advertisers delighted their readers with:

• A magazine to be read with your feet

• A magazine printed with ink made from HIV+ blood

• An advertisement allowing you to wipe lipstick off a model’s lips

Offbeat chapter: Innovation in Magazine Media 2016-2017 World Report (FIPP / Caras)

• A cover with an HD video and soundtrack

• A magazine for adults to use to de-stress by colouring

• A page that changes when held up to a light source

• And the largest magazine in the world (3.055m in height and 2.35m)

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