Genius is alive and well in the halls and cubbies of the magazine media industry as offbeat creators prove with imagination, daring, and humour. Welcome to our annual celebration of genius, creativity, whimsy, and daring from the Innovation in Magazine Media 2016-2017 World Report.
Every year, we think the brilliance of the creative editors, advertisers, digital developers, and artists of years past cannot be topped. But every year, we’re surprised and delighted once again.
Download this chapter extract (free) from the 7th edition of FIPP's Innovation Report. The report takes a look at the ground-breaking, out-of-the-box, the downright offbeat and just plain useful thinking from the industry's greatest proven success stories.
This year, publishers, editors and advertisers delighted their readers with:
• A magazine to be read with your feet
• A magazine printed with ink made from HIV+ blood
• An advertisement allowing you to wipe lipstick off a model’s lips
• A cover with an HD video and soundtrack
• A magazine for adults to use to de-stress by colouring
• A page that changes when held up to a light source
• And the largest magazine in the world (3.055m in height and 2.35m)
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Inside view: the battle for top talent across media, tech and other sectors
With a battle for top talent between media and other sectors there are still a number of factors making media companies a magnet for talent. However, at the same time, a worrying aspect is that some skills often most desired in leaders are regularly also cited as most lacking in the industry’s collective leadership.
18th Apr 2017
Why and how Schibsted innovated by launching new magazines
International media group Schibsted started in newspapers two centuries ago. Now, it’s evolved into many different forms of media and into many more countries. Andreas Finborud, publishing director, shares some of the story of how the business has evolved, with particular emphasis on how they are innovating with magazine media of late…
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Tech CEO to publishers: ‘Don’t underestimate the value of your brands, content’
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How Paris Match's innovative data tool engages audiences during the French election
The French presidential election is an opportunity for innovators in French journalism to embrace a variety of platforms for political news coverage. Paris Match – founded in 1949 – created among other initiatives its own online data tool to assist readers to analyse political language. The French franchise of Business Insider – only 6 months old – focused on speaking directly to ‘the next generation of French leaders’.
23rd Apr 2017