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Innovation 2016 chapter: How to inspire, entertain, provoke, and surprise

Offbeat chapter: Innovation in Magazine Media 2016-2017 World Report (FIPP - the network for global media)

Genius is alive and well in the halls and cubbies of the magazine media industry as offbeat creators prove with imagination, daring, and humour. Welcome to our annual celebration of genius, creativity, whimsy, and daring from the Innovation in Magazine Media 2016-2017 World Report.  

Every year, we think the brilliance of the creative editors, advertisers, digital developers, and artists of years past cannot be topped. But every year, we’re surprised and delighted once again.

Download this chapter extract (free) from the 7th edition of FIPP's Innovation Report. The report takes a look at the ground-breaking, out-of-the-box, the downright offbeat and just plain useful thinking from the industry's greatest proven success stories. 

This year, publishers, editors and advertisers delighted their readers with:

• A magazine to be read with your feet

• A magazine printed with ink made from HIV+ blood

• An advertisement allowing you to wipe lipstick off a model’s lips

Offbeat chapter: Innovation in Magazine Media 2016-2017 World Report (FIPP / Caras)

• A cover with an HD video and soundtrack

• A magazine for adults to use to de-stress by colouring

• A page that changes when held up to a light source

• And the largest magazine in the world (3.055m in height and 2.35m)

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  • John Wilpers showcases top trends included in new FIPP Innovation World Report Messaging apps and chatbots are two of the main developments media should be paying a lot more attention to than is already the case, John Wilpers, Innovation Media Consulting senior US director and author of FIPP’s annual Innovation World Report, said at Digital Innovators’ Summit in Berlin today as he shared top media innovations from around the world. 20th Mar 2017 MagWorld
  • How to develop your chatbot strategy

    If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.

    16th Mar 2017 Insight News
  • Monetising content - from distribution to subscription Diversifying revenue streams is naturally on top of the to do list of the execs of most publishers. It is a topic that was widely covered at DIS 2017 with a number of speakers addressing the issue of monetisation from a number of differing perspectives on Day 1 and Day 2. 21st Mar 2017 MagWorld
  • Platforms as mass media, magazine media as niche and ‘why you should not outsource your future’ Published content drives daily news consumption and engagement on platforms all over the world. They (platforms) have become the new mass media. Magazine media are now in the niche media business, according to Grzegorz (Greg) Piechota, research associate at Harvard Business School and 2016 Nieman Fellow, presenting at Digital Innovators’ Summit yesterday in Berlin. 21st Mar 2017 MagWorld
  • Vivendi CEO highlights ‘five big opportunities for content creators’ There are five big opportunities right now for content creators. “Shared pain has been replaced by shared opportunity,” Vivendi CEO Arnaud de Puyfontaine said at Digital Innovators’ Summit 2017 today (21 March). 21st Mar 2017 MagWorld

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