Blendle's approach showed that not only will young people pay for content, they really will read it on their smartphones, but only quality content, and only if they can get their money back if they don't like what you sold them.
The Innovation micropayment chapter download looks at the lessons publishers can learn from the Blendle experience including:
1 - Micropayments for journalism can work, but not for news
2 - Readers punish clickbait creators by demanding refunds
3 - Micropayments are a great measure of quality. Publishers and journalists can now see what kind of stories attract paying customers and what type of stories get the most refund requests
4 - Micropayment revenue is additional revenue, not cannibalism.
Come see the editor, John Wilpers, present the new edition at its launch at the 10th FIPP/VDZ Digital Innovators' Summit (DIS) taking place in Berlin, 19-21 March 2016.
The Innovation Report is a survey prepared by the Innovation Media Consulting Group for FIPP - the network for global media. John Wilpers and Juan Señor, editors of the book, are available to present the case studies included in the report to your teams at your companies. If you wish to bring innovation home, or want to buy a bulk order at discounted rates, please contact Helen Bland at FIPP.
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