Without leadership, training and rewards, innovation will not happen. This chapter from the 7th annual edition of the Innovation in Magazine Media World Report looks at the culture within a company and how it is key to success.
Without a leader who creates a culture that encourages and rewards innovation, creativity, and risk-taking, no one will feel safe enough or empowered enough to risk failing. Nothing will change because change will have no champions.
The editors of the 2016-2017 Innovation Report, John Wilpers and Juan Señor include a 10-step CEO guide to create an innovation friendly culture, four recommendations about how to decide what innovations to pursue, and a model for change.
The 7th annual Innovation in Magazine Media 2016-2017 World Report - which you can order here - delivers proven strategies and tactics for the hottest, more important areas in publishing today: native advertising, mobile, video, data, ad blocking, micropayments, distributions platforms and trend spotting.
Download the full chapter here
Innovation at DIS2017
Don't miss the launch of the NEW Innovation in Magazine Media 2017-2018 World Report at the FIPP/VDZ Digital Innovators' Summit (DIS) taking place 19-21 March 2017 in Berlin.
Book your place now to join John Wilpers as he takes DIS delegates on a whirlwind tour round the major innovations impacting on media today with case studies from all over the world.
Save 15% by pre-ordering your copy of the new Innovation Report at the special rate today.
The Innovation Report is a survey prepared by the Innovation Media Consulting Group for FIPP - the network for global media. John Wilpers and Juan Señor, editors of the book, are available to present the case studies included in the report to your teams at your companies. If you wish to bring innovation home, or want to order a bulk order at discounted rates, please contact Helen Bland at FIPP.
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