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Innovation chapter download: A culture of innovation starts with the leader

Without leadership, training and rewards, innovation will not happen. This chapter from the 7th annual edition of the Innovation in Magazine Media World Report looks at the culture within a company and how it is key to success.

Innovation chapter culture ()

Without a leader who creates a culture that encourages and rewards innovation, creativity, and risk-taking, no one will feel safe enough or empowered enough to risk failing. Nothing will change because change will have no champions.

The editors of the 2016-2017 Innovation Report, John Wilpers and Juan Señor include a 10-step CEO guide to create an innovation friendly culture, four recommendations about how to decide what innovations to pursue, and a model for change.

The 7th annual Innovation in Magazine Media 2016-2017 World Report - which you can order here - delivers proven strategies and tactics for the hottest, more important areas in publishing today: native advertising, mobile, video, data, ad blocking, micropayments, distributions platforms and trend spotting.

Download the full chapter here

Innovation at DIS2017

DIS 2017 logo (10th) ()


Don't miss the launch of the NEW Innovation in Magazine Media 2017-2018 World Report at the FIPP/VDZ Digital Innovators' Summit (DIS) taking place 19-21 March 2017 in Berlin. 

Book your place now to join John Wilpers as he takes DIS delegates on a whirlwind tour round the major innovations impacting on media today with case studies from all over the world. 

John Wilpers ()

Save 15% by pre-ordering your copy of the new Innovation Report at the special rate today.

The Innovation Report is a survey prepared by the Innovation Media Consulting Group for FIPP - the network for global media. John Wilpers and Juan Señor, editors of the book, are available to present the case studies included in the report to your teams at your companies. If you wish to bring innovation home, or want to order a bulk order at discounted rates, please contact Helen Bland at FIPP.

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Digital Innovators’ Tour Spotlight: Deep Focus

  • How Aller Media Finland unlocked the value of data-for-profit In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. Sami Lahtinen, director, data and digital solutions, and Sini Kervinen, head of business operations, data and digital solutions, explain how the establishment of the Aller Refinery data unit managed to place data at the heart of their business’s growth. 19th Jun 2017 MagWorld
  • How Marie Claire is embracing a more diverse range of voices Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable... 21st Jun 2017 MagWorld
  • Nine steps to rapidly transform your legacy teams No amount of tinkering at reorganisation will work. Tinkering has failed. New business models and new editorial models require new thinking, new roles, new workflows, and new organisational structures, writes INNOVATION Media Consulting senior director John Wilpers. 19th Jun 2017 Insight News
  • Four industry experts share insights on innovating live events Live events are a rapidly growing revenue source for publishers, but as the field becomes ever more competitive event organisers need to be nimble, creative and innovative to remain on top of the game. Here, we combine the insights of four leading industry experts on developments within the sector. 25th Jun 2017 MagWorld
  • Reuters Digital News Report 2017 highlights lessons for publishers across multiple markets Growth in social media for news discovery is flattening out, ad-blocking on desktop has stalled, brand recall on social is low, voice-activated digital assistants are emerging as news platforms in some countries and regions. If the Reuters Institute Digital News Report 2017 makes one thing clear, it is that the digital revolution is full of contradictions and exceptions, for the simple reason that countries and regions across the globe started this revolution at different times and places and aren’t progressing at the same pace. 22nd Jun 2017 Insight News
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