The Washington Post is an amazing turn-around story in the media world. Since Amazon’s Jeff Bezos bought the newspaper in 2013, he has invested in it and encouraged innovation and experimentation, turning the Post into a laboratory for creating a sustainable future for newspapers.
The efforts are starting to pay off. In 2016, website traffic increased nearly 50 per cent to 130 million unique visitors, subscription revenue doubled with a 75 per cent increase in new subscribers, and digital advertising revenue has increased by more than 40 per cent. The Washington Post is now profitable and growing. So how did they do it? Maybe this is one of their secrets:
“We view ourselves as a technology company as well as a media company”
- Fred Ryan, Publisher
Join the Digital Innovators' Tour to meet with Washington Post executives and get a deep dive providing insights into audience growth and technology transformation at the thriving news organisation. To see innovation at work, participants will also tour the new headquarters that is set up to be the newsroom of the future, full of high tech and configured to foster collaboration among journalists, engineers and data experts.
In addition to the Washington Post, the Digital Innovators' Tour will meet with executives at National Geographic, Gannett’s Innovation Lab, Atlantic Media, Accenture Interactive Content Practice, Hanley Wood, Google, Facebook, the creative agency Deep Focus and more innovative organisations in New York and Washington D.C. from 7-12 May 2017. Visit the Digital Innovators’ Tour page for what is included and pricing.
If you are a senior executive in media, you don’t want to miss this exclusive opportunity - register today before the limited number of spots are gone! To register, please email Anja Mumm at firstname.lastname@example.org.
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