Lillian Betty is the head of the Strategic Partnerships division at Time Inc. UK. She'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.
***See more about the FIPP World Congress here and sign up here.***
Lillian is responsible for all relationships with media owners and suppliers outside Time Inc.
With the ambition to build richer, multi-layered partnership opportunities for clients, brands and complementary businesses, Lillian and her team have recently generated media partnerships with ITV, Universal Music, Live Nation and ITN.
Prior to joining Time Inc. Lillian spent 10 years at Bauer Media, in a number of senior management roles. During her time there, she successfully transformed the creative departments into high performing commercial businesses, famous for creating and delivering market leading projects. She was responsible for building creative campaigns across the portfolio of Bauer’s 53 magazines, 23 radio stations and online brands (including Kiss, Magic, Heat and Grazia) successfully creating award-winning campaigns for COI, Channel 4, O2 and Matalan.
Previously Lillian held commercial roles at BBC, Hearst and The Independent group, she has experience of running multi-platform businesses in key sectors including fashion, entertainment and lifestyle.
Lillian will speak at the 41st FIPP World Congress, 9-11 October 2017 in London, the UK. Meet her there.
More like this
Time Inc. UK brands continue to expand reach
How Hearst UK is developing ‘Events-as-a-Service’
FIPP World Congress 2017 | Meet the speaker: Shadi Rahimi, AJ+
FIPP World Congress 2017 | Meet the speaker: Kathleen Saxton, The Lighthouse Company
FIPP World Congress 2017 | Meet the speaker: Anne-Marie Tomchak, Mashable
FIPP World Congress 2017 | Meet the speaker: Genevieve Kunst, Popsugar
FIPP World Congress 2017 | Meet the speaker: Deepak Lamba, Worldwide Media Group
FIPP World Congress 2017 | Meet the speaker: Walter Longo, Abril Group
How a Canadian publisher turned ‘the traditional ad model on its head’
As part of a fundamental shift in positioning of Fashion as a luxury brand rather than magazine, St. Joseph Media made a firm decision that the experience will transcend to advertisers too. It meant turning away programmatic advertising opportunities – losing revenue in the process – in favour of creating premium opportunities sold at high CPM. And it is only part of a fascinating case study in brand transformation and innovation…
25th Jul 2017
[Video] Native advertising has to be done by the editorial team
Traditionally publishers have preferred a sharp divide between Church and State — meaning the editorial and the commercial side of the business. At least they would be hard-pressed to say anything else. However, Pete Wootton, managing director of digital at Dennis Publishing, thinks that it’s necessary to mix the two when it comes to native advertising.
21st Jul 2017
How Ebner Media targets special interest audiences with effective advertising
Effective advertising within the special interest publishing environment is not nearly as complex as it seems if you can tap into data to help identify the right content, utilise multi-channel touchpoints and remain faithful to the value of print. In fact, says Gerrit Klein, chief executive at Germany’s Ebner Media Group, sometimes good advertising isn’t even advertising at all.
25th Jul 2017
Social and visual experts share their top tips for Snapchat, Instagram, FB and Twitter
With visual storytelling across social platforms exploding, we speak with MarieClaire.com's social media editor, the digital director of Martha Stewart Weddings, and a Spanish visual expert for tips on how best to use visual content for engaging social audiences.
24th Jul 2017
How a new CMS helped Editora Caras achieve transformation goals
Nicholas Serrano, head of digital at Editora Caras in Brazil, explains how a drive towards creating efficiencies and economies of scale helped the company along its digital transformation path.
19th Jul 2017