Quantcast
return Home

Download Native Advertising Trends 2016: The Magazine Media Industry

FIPP and the Native Advertising Institute have released the results of the first ever global research study on native advertising in the magazine media industry.

The report provides a look at the current state of native advertising and what magazine publishers have to say about the expected revenue from native advertising.

The Native Advertising Trends 2016: The Magazine Media Industry report provides answers to: 

· How magazine publishers view native advertising in general

· Budget expectations for native advertising in the magazine industry

· Threats and opportunities according to global magazine publishers

· How magazine publishers measure native advertising effectiveness

The findings in the report are based on answers from 140 C-level magazine media executives worldwide and represents the largest, most comprehensive native ad survey in the magazine industry to date. 

Download the Native Advertising Trends 2016 Report (free)

Cover Native Advertising Institute Trends 2016 Report (Cover Native Advertising Institute Trends 2016 Report)

For further information about the Native Advertising Trends 2016 Report, contact Jesper Laursen at NAI or Helen Bland at FIPP.

Download Jesper Laursen's presentation of the Native Advertising Report at FIPP London (11 May 2016)

More like this

Chart of the week: Native ads - the imitation game

Here’s how native advertising plays out in the global media industry

Ad block innovation - now it is baked into a browser and targets native advertising too

  • What to expect as Hearst Magazines' new Airbnbmag hits the streets Chief content officer Joanna Coles discusses the premiere edition of Airbnbmag, its celebration of global community and the future of travel. 22nd May 2017 MagWorld
  • Eight lessons from Cosmopolitan on publishing to Snapchat Discover One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”. 22nd May 2017 MagWorld
  • Inside The Business of Fashion In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line. 23rd May 2017 MagWorld
  • The Immediate Media Co story: from starting up to being acquired by Burda Earlier this month at the PPA Festival, Barry Mcllheney of the UK Publishers Association sat down with Immediate Media Co’s CEO, Tom Bureau, who talked about the journey from starting Immediate to being acquired by German-based publisher, Hubert Burda.  24th May 2017 MagWorld
  • How a 2015 FIPP Rising Stars award winner continues to make her mark Since 2015 when she was one of FIPP and UPM’s three first ever Rising Stars in Global Media winners, Francesca Wilson’s career has followed a rapid upward trajectory. Here she shares what she’s doing now, advice for others making their mark on media, and why Rising Stars is an opportunity for her peers (and top bosses to recognise the work of valuable employees). 19th May 2017 Rising Stars
Go to Full Site