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Digital Innovators’ Tour Spotlight: Gannett

Don’t miss out on this rare opportunity to meet Gannett’s innovation team and see how they harness the power of their employees. Of course, the meeting with Gannett is only one of many on the FIPP/VDZ Digital Innovators Tour – participants will have other engaging meetings with Atlantic Media, Hanley Wood, Google, Facebook, National Geographic and more. 

Gannett is one of the largest media companies in the world, with its flagship national newspaper USA Today and 109 local media organisations in 34 US states. In spite of its size, Gannett has found a way to be nimble: It has its own Innovation Lab where it quickly develops concepts, new businesses and new initiatives. It also encourages Gannett employees to develop their own ideas and concepts for media products and businesses by supporting them with grants and helping them apply Design Thinking and Lean Startup methodologies. The best innovations are honoured at its annual Innovation Challenge Awards show, and the latest finalists included:

  • Destinate, a food/travel discovery product
  • Your Town Nashville, a small business marketing initiative
  • Just the FAQs, a mobile-focused video brand
  • RoveGuru, a pioneering new way to tell videos

The FIPP/VDZ Digital Innovators' Tour taking place in May will meet with leaders at Gannett who are in charge of fostering innovation and drive the transformation of the company forward. We will get a tour of the Gannett newsroom and of the Innovation Lab where tour participants can see first-hand how Gannett is organised and set up to produce news and innovations. Participants also have a chance to see some of the ideas and concepts that have come out of the Innovation Lab. In addition to sharing how they foster internal innovation, the Gannett team will talk about their latest digital and mobile efforts and their thoughts on future revenue opportunities. The meeting will allow plenty of time for an active discussion between the visiting international publishing executives and the leadership team at Gannett.

Don’t miss out on this rare opportunity to meet Gannett’s innovation team and see how they harness the power of their employees. Of course, the meeting with Gannett is only one of many – tour participants will have other engaging meetings with Atlantic Media, Hanley Wood, Google, Facebook, National Geographic and more.

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This tour presents an exclusive opportunity to meet face to face with entrepreneurs, founders, thought leaders and senior management from some of America’s most innovative publishers and other media-related organisations in New York and Washington D.C.

For more details including the latest list of confirmed companies, please visit the Digital Innovators Tour page.

You can read what previous participants thought of their experience here.

Register now

Register now for the Digital Innovators’ Tour to New York and Washington D.C. from 7-12 May 2017. Please note that space on the tour is strictly limited so participants will be registered on a first come, first served basis.

If you would like to participate in this valuable and exclusive opportunity, please contact Anja Mumm for more information or book your place directly on our website.

If you are interested but not ready to commit yet, ask Anja to add you to the interested list and you will get priority if you decide to register later, space permitting.

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    If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.

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  • Platforms as mass media, magazine media as niche and ‘why you should not outsource your future’ Published content drives daily news consumption and engagement on platforms all over the world. They (platforms) have become the new mass media. Magazine media are now in the niche media business, according to Grzegorz (Greg) Piechota, research associate at Harvard Business School and 2016 Nieman Fellow, presenting at Digital Innovators’ Summit yesterday in Berlin. 21st Mar 2017 MagWorld


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