Quantcast
return Home

Digital Innovators’ Tour Spotlight: Deep Focus

Ian Schafer ()

Deep Focus is a global creative agency that is lauded for its expertise and excellence in digitally-led creative execution and media strategy, innovative agency operational models and consumer insights that drive engaging, value-driven experiences. 

They work with clients, such as Nestlé, Microsoft, Samsung and Alibaba, to build culturally connected brands that thrive and engage in changing consumer environments. The CEO and founder of Deep Focus, Ian Schafer, is considered to be one of the top experts on social media engagement. He is focused on the future of advertising and believes that there will be fewer but better ads. He sees untapped potential in branded content and advertising on social media platforms such as Snapchat, Musical.ly, WeHeartIt, Meerkat, and Imgur

The Digital Innovators' Tour is an opportunity to meet Ian Schafer in person and get his insights on reaching audiences in a way that culturally connects with consumers. He will also share his perspectives on trends that will impact advertising and media. 

DIS Tour 2017 ()

In addition to Deep Focus, tour participants will get to meet key executives at National Geographic, Gannett, Atlantic Media, Hanley Wood, Google, Facebook, and more*.

Register now for the Digital Innovators’ Tour to New York and Washington D.C. from 7-12 May 2017. Space is limited and going fast. For more details, including the latest list of confirmed companies, please visit the Digital Innovators’ Tour page.

DI Tour cities ()

If you would like to participate in this valuable and exclusive opportunity, book your place directly on our website. Please note that space on the tour is strictly limited so participants will be registered on a first come, first served basis.

If you are interested but not ready to commit yet, ask Anja Mumm at a.mumm@vdz.de to add you to the interested list and you will get priority if you decide to register later, space permitting.

*The programme is subject to change.

More like this

From the Digital Innovators' Tour: Democratising online video at Tout

From the Digital Innovators' Tour: Innovation at RocketSpace

From the Digital Innovators' Tour: User generated content syndication at Stackla

From the Digital Innovators' Tour: Content for millennials at Hello Giggles

From the Digital Innovators' Tour: A glimpse of LinkedIn's content strategy

Your chance to feel the pulse of innovation in America’s digital world

Digital Innovators’ Tour Spotlight: Gannett

  • How Meredith fuels its revenue growth across channels Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group. 13th Feb 2017 MagWorld
  • How Harvard Business Review is embracing the future
    Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.
    21st Feb 2017 MagWorld
  • Hearst Autos broadens audience, invests in mobile and editorial for 2017
    Hearst is investing resources into its new Autos division and expanding its automotive brands, building off the success of the last several months. This build up involves editorial expansion as well as a functional expansion, according to division president Nick Matarazzo. 
    17th Feb 2017 MagWorld
  • The New York Times News Service: from WWI ‘war wire’ to rich, multi-media content today Started during World War I, The New York Times News Service and Syndicate today offers partners rich multi-media content across a range of verticals and in several languages from not only The New York Times but also other premium content sources such as Harvard Business Review, National Geographic, Slate, The Economist, Meredith and more. 13th Feb 2017 MagWorld
  • [Long read] How prepared are you for another fundamental shift in how your audiences behave?
    Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be “tumultuous change”. 
    19th Feb 2017 MagWorld
Go to Full Site