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Congress 2015 Speaker Presentations

Download the presentations from the 2015 FIPP World Congress in Toronto, Canada.

Please note that we will ONLY share those presentations we have been given permission to share by the speakers.

Available presentations will be hyperlinked to the speaker name below.

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Wednesday 14 October 2015

CONGRESS
08:00-08:45
Networking coffee and pastries
Welcome and introduction
08:45-09:00
Welcome to Toronto, the 40th FIPP World Congress and introduction to the programme.
Doug Knight, President, St. Joseph Communications’ Media Group and FIPP World Congress co-chair, Canada Mike Hewitt, MD of Adaugeo Media and moderator of the FIPP World Congress, UK
The transformation of Time Inc.
09:00-09:25
Get an inside view of how this industry giant is transforming to position itself for the future. Hear about the challenges to overcome, the opportunities to exploit and the priorities identified for competing in today and tomorrow’s media world. Learn how lessons can be applied across the industry, and hear what the immediate future holds.
When Magazines, Games & Video Collide
09:25-09:50
Kadokawa Corporation produces various digital and print media products and services, including magazines, books, manga, anime, movies, and games. In October 2014, the company merged with Dwango, the operator of “Nico Nico Douga”, one of Japan’s largest online video platforms and systems companies, to form Kadokawa Dwango Corporation. Hear from a media visionary why it was done, get an update of the progress exactly one year on, and find out what you can learn from their experience.
Tsuguhiko Kadokawa, Chairman, Kadokawa Corp, Japan
100-second pitches
09:50-09:55
To be confirmed
Censhare A.G., Rainer Heckmann, COO | Holmen Paper, Mikael Hjelm, Sales Manager Nordic, and Rikard Wallin, Sales Director International Sales | The Magazine Channel, Gavin Gillas, CEO
Creating a new corporate culture to compete effectively in a digital-first world
09:55-10:35
How leading magazine media companies are changing their organizational cultures to drive Digital First strategies and compete effectively in a world increasingly dominated by digital natives. New research, exclusively commissioned and conducted for the FIPP World Congress, Peter Kreisky, provides management lessons from the top.
10:35-11:05
Networking coffee
CONGRESSMOBILE
Healthy Transformation: Using innovation to turn a 70-year-old publisher into a new lifestyle company
11:05-11:30
Rodale is an established leader in and global voice for health and wellness. It is known for its portfolio of world-class brands like Men’s Health, Women’s Health and Runner’s World and its bestselling books. It is also a business being transformed, fast. Building on its established position, the mission-minded company continues to innovate in the healthy living space as recent developments in e-commerce, digital verticals, events, paid online courses and more attest. But rather than platforms, it is its strong and unwavering focus on health and wellness that drives Rodale Inc. to launch and build on new opportunities. Even in print, including its newest title Organic Life magazine. This is your chance to ‘get inside’ Rodale.
Scott Schulman, President, Rodale, USA
Transforming a 200-year old publisher to become a mobile first powerhouse
11:05-11:30
Ebner Verlag is aggressively transforming business – in the way it approaches markets and niches, its employees, content and the systems to support it. They’re seeing real success. By way of their luxury title WatchTime, Gerrit Klein and Dominik Grau explain how the company is disrupting itself to build a mobile first future.
Fireside chat: Using markets constraints creatively, and how to innovate continually to build a multiplatform media giant
11:30-11:55
Lynda Reeves, founder, president and publisher, House & Home Media, Canada Host: John Milne, VP of media services at EquiSoft and president of Breakwall & Company, Canada
Watch the fireside chat here
Creating Native Experiences Across the Mobile Web
11:30-11:55
Fireside chat: Thoughts (and evidence) on how to compete in a world where lines between media are increasingly blurred
11:55-12:20
What happens when a forward-thinking regional magazine meets a media company with international reach? For Cottage Life and Blue Ant Media, it’s been a fusion of strengths. The Cottage Life brand is a powerhouse of print, consumer shows, licensed products and TV, reaching more than 4.5 million Canadians every month. Blue Ant Media distributes content across TV, mobile, web, print, events and consumer shows, and isn’t afraid to go big: establishing a global content division, investing in a YouTube video network, and operating 11 media brands, among them Cottage Life. Meet the two CEOs who’ve made 1+1=3, and find out how they’re combining print with platforms in a partnership where the lines between media are increasingly blurred.
Michael MacMillan, Co-founder and CEO, Blue Ant Media, and Al Zikovitz, President and CEO, Cottage Life Media, Canada Host: John Milne, VP of media services at EquiSoft and president of Breakwall & Company, Canada
Watch the fireside chat here
Scratch your own itch, then scratch theirs
11:55-12:20
Time Inc. is driving significant change in the way that content is consumed across print and digital. Premium content is king but only if it’s available to consumers where they want it, when they want it and how they want it. The company is rapidly evolving from a print-centric business to a multi-channel distributor of content that connects its brands with people and their passions. What they’ve learned and accomplished can be of significant value to their worldwide partners.
Colin Bodell, Executive VP and Chief Technology Officer, Time Inc., USA
Ad Sales Operations for Today, and Tomorrow
12:20-12:45
Print ads, display ads, programmatic advertising and native advertising. As advertising technologies, formats and platforms change, so do ad operations. So what are the requirements in a multi-platform media world and what are the developing trends? What expertise do you need, and how do you structure sales teams for the modern world … and the future?
Marcus Rich, CEO, Time Inc. UK
Watch Marcus Rich's presentation here
Taking mobile app performance from static to sizzling
12:20-12:45
With mobile and social media increasingly dictating consumers’ engagement with media, publishers have to think in new ways about how they engage audiences. Adobe believes “mobile first” equates to “content first”. Find out what this means.
12:45-13:45
Networking lunch
CONGRESSMOBILE
Panel: The changing nature of cross-border business and brands (it’s not just the future; it’s the ‘here and now’)
13:45-14:15
In the past, transcending print brands across borders was constrained by distribution. Brand owners not only required local expertise, but also infrastructure to make cross-border publishing work. The Internet has changed the game, with virtually anyone now able to reach audiences abroad. A panel of experts – in magazine media and in the pureplay environment – discuss what this means for the future of doing business internationally.
Julie Hansen, President, Business Insider, USA; Hans Hamer, Publishing director, Axel Springer Automotive titles, Germany; David Woodley, Managing director, Time Out International, UK; Mike Lovell, Meredith Investor Relations/International, Meredith Corporation USA; Host: John Cabell, founder and CEO, Cue Ball, USA
Beyond the home page
13:45-14:15
With direct traffic to destination websites shrinking, publishers need to develop strategies for creating and distributing content in a post-desktop world. In this session you will hear how Slate, one of modern media’s true innovators, engages audiences beyond its home page, creating and optimizing new types of content for social and mobile platforms.
Jacob Weisberg, chairman, The Slate Group (slate.com), USA
Watch Jacob Weisberg's presentation here
From Washington to Brussels and beyond: the story of Politico
14:15-14:40
Politico is well known in the US, and many places elsewhere in the world for its incisive, cutting edge journalism and its real impact on global decision-makers. But within the industry it is also known for its sharp commercial development, including offering the likes of Politico Pro, and more recently, in partnership with Axel Springer, launching Politico Europe, its first foray into creating a geography-specific extension of the brand. Get a front row seat as John Harris takes you on the Politico journey.
Fireside chat: Using video, images and more to make the most of the mobile, social, visual web
14:15-14:40
Ash Barhamand, Photography Director, WWD (Women’s Wear Daily), USA Michele Stueven Assignment Manager: Entertainment, Shutterstock Rex, USA Host: Sandi McKibbon, Director Account Management Creative Services Group, Rogers Communications, Canada
HuffPost’s path to a global media company
14:40-15:05
Koda Wang, Chief Operating Officer, Huffington Post, USA
Digital Magazines: What is next?
14:40-15:05
Kelly Conlin, president, Zinio, USA
Fireside chat: How BuzzFeed builds its global operation
15:05-15:30
Anne Kofol Hogarty, VP of International Business, Buzzfeed, USA Host: Mike Hewitt, MD of Adaugeo Media
Building mobile communities
15:05-15:30
Panel: Making language work in an internationalised world
15:30-16:00
Robert Goyette, Editor-in-Chief, Reader’s Digest/Sélection; Carole Beaulieu, publisher and editor-in-chief, L’actualité, Canada; Balasubramanian (Srini) Srinivasan, Managing Director, Vikatan Group, India; Ruth Devlin, Executive Editor, Studio Classroom, USA Host: Tom Gierasimczuk, publisher & GM, Vancouver and Western Living, Canada
Why Burda, targeting verticals with 360º models, is upbeat about the future
15:30-16:00
16:00-16:30
Networking coffee
CONGRESS
UPM panel: the enduring power of print
16:30-17:00
James Oseland, editor-in-chief, Organic Life (Rodale), USA Joyce Nieuwenhuijs, brand director, Flow magazine (Sanoma), The Netherlands Dan Wakeford, deputy editor, People and people.com, USA Moderator: Ruud van den Berg, SVP of Magazine Publishing & Advertising, UPM Paper Europe & North America, UPM-Kymmene Corporation, Finland
Panel: The role of the editor: what's changed and what's next?
17:00-17:35
Ariel Foxman, editorial director, InStyle and StyleWatch, USA; Linda Mali, Editor, BONA, South Africa; Olivier Royant, Editor-in-Chief, Paris Match, France; Moderator: Barry McIlheney, CEO, PPA, UK
5 innovations that impressed us most so far this year – a whirlwind tour
17:35-18:00
18:00
Wrap-up of Day 1
18:00-19:00
Networking drinks in the Congress exhibition area

Thursday 15 October 2015

CONGRESS
08:00-08:45
Networking coffee
Welcome and introduction to Day 2
08:45-09:00
Chris Llewellyn, President and CEO, FIPP
How storytellers use creativity to move business
09:00-09:40
Rob Dembitz, Corporate Development Director, Lions Festivals, UK
Patrick Scissons, Chief Creative Officer, GREY, Canada
Following audiences wherever they are
09:40-10:05
100-second pitches
10:05-10:10
Advantage CS, Daniel Heffernan, VP and Chief Product Manager | 1Pass, Duncan Brown, CEO, and Robert Cottrell, Head of Sales and Strategy | Robert Cottrell, Head of Sales and Strategy | Vindicia, Kris Nagel, Senior VP: worldwide field operations
Get a close-up look at what makes a mobile-first brand tick
10:10-10:35
Watch Kevin Delaney's presentation here
10:35-11:05
Networking coffee
CONGRESSINNOVATION
Panel: How B2B media stay relevant to their audiences today, what they expect of the future, and what they plan to do about it
11:05-11:35
Michael Friedenberg, CEO of Worldwide IDG Communications, USA; Yuko Tanaka, Business development manager, Nikkei International, Japan; Marcelo Burman, President and CEO, Grupo Cerca, Costa Rica Moderator: Stephan Scherzer, CEO, VDZ, Germany
Watch the panel discussion here
Building a 24-hour content sharing system to drive digital growth around the world
11:05-11:35
Melinda Lee, VP: digital content and audience development, Hearst Magazines International, USA
Fireside chat: Partnering to meet the future head on
11:35-12:00
Mike Fredericks, CEO, Annex Business Media, and Jim Glionna, CEO, Newcom, Canada Host: Tom Gierasimczuk, publisher & GM, Vancouver and Western Living, Canada
On-demand video and monetisation: Next generation premium quality video, curated channels and monetisation
11:35-12:00
Richard Bloom, VP of Video on Demand and Partnerships, Vimeo, USA
Watch Richard Bloom's presentation here
Fireside chat: Why a digital news publisher decided to return Newsweek to print
12:00-12:25
Johnathan Davis, Co-founder and Chief Content Officer, IBT Media, USA; Host: Jim Bilton, MD, Wessenden Marketing, UK
Using actionable audience insights build in- and cross-platform ad impact and revenue
12:00-12:25
Jokke Nurminen, global head of sales, Engage Media at CINT, Sweden
Which game are you playing? Unlocking the growth opportunity
12:25-12:50
How to improve ad effectiveness and combat fraud
12:25-12:50
Ben Martin, director of global marketing insights, comScore Canada, Canada
12:50-13:50
Networking lunch
CONGRESSINNOVATION
Fireside chat: Perspectives from brands and agencies on the blurring of media lines
13:50-14:20
Shawn Mandel, Vice President of TELUS Digital, and Ilana Nolte, Media President at The&Partnership; Host: Doug Quenqua, editor in chief, Campaign US
Technology as a strategic resource in the world with increasingly consolidated distribution
13:50-14:20
Matt Sanchez, Founder and CEO, Say Media, USA
Customer satisfaction and how to move your audience beyond subscriptions
14:20-14:45
Craig Barnwell, VP, Customer Knowledge, Insight and Analytics, Dow Jones, UK
Leveraging content to develop learning marketplaces and new revenues
14:20-14:45
Chad Phelps, Chief Digital Officer, F+W, USA and Barry Kelly, CEO, Thought Industries, USA
Panel: Different strategies for the development of paid content models
14:45-15:15
Nikolay Malyarov, EVP, chief content officer and general counsel, PressReader, Canada; Alexander Klöpping, founder, Blendle, The Netherlands, Blendle, The Netherlands; Kris Nagel, senior VP: worldwide field operations, Vindicia, USA; Host: Tom Gierasimczuk, publisher & GM, Vancouver and Western Living, Canada
How Allrecipes innovate from print to digital, creating seamless, cross-platform audience experience to magnificent success
14:45-15:15
Mike Lovell, Meredith Investor Relations/International, Meredith Corporation USA
Fireside chat: How to develop the sweet spot between 3 Cs – community, content and commerce
15:15-15:40
Zeno Pellizzari, General Manager, Mondadori International (incl. Graziashop), Italy; Ellen Snijders, Founder and Brand Strategy Director, Fashionchick (Sanoma Storefronts), The Netherlands; Host: Mike Hewitt, MD of Adaugeo Media
From reach to touch: How ELLE in China uses social media and live events to win audience hearts
15:15-15:40
Lena Yang, CEO, Hearst Magazines International, China
UPM Panel: What rising media stars think of magazine media today, and what we should do to engage consumers of the future
15:40-16:10
Francesca Wilson, Marketing & Events Executive, Immediate Media Co., UK; Laura Wilson, associate director, Integrated Marketing, Hearst Magazines International, USA; Matthew Stepanic, editor of Glass Buffalo and Assistant Editor of Where Edmonton, Where Edmonton, Canada; Moderator: Mike Hewitt, MD of Adaugeo Media
You don’t have to be big to win big
15:40-16:10
Matt Blackett, Publisher and Co-Founder, Spacing, Canada Key take-outs and final thoughts John Wilpers, Innovation Media Consulting and FIPP Innovation co-host
16:10-16:40
Networking coffee
The extraordinary story of Atlantic Media’s transformation
16:40-17:05
Michael Finnegan, Chief Operating Officer, Atlantic Media, USA
Watch Michael Finnegan's presentation here
Hearst Magazines’ months-to-moments strategy and plans for future growth
17:05-17:30
Panel: View from the Top
17:30-18:00
Frederic Kachar, CEO and chairman, Editora Globo, Brazil; Aroon Purie, Chairman and editor-in-chief, India Today, India; Fabrizio D'Angelo, CEO, Burda International; Host: Mike Hewitt, MD of Adaugeo Media
Watch the panel discussion here
18:00
Appointment of new FIPP Chairman
18:15
Announcement of the host city of the 41st FIPP World Congress in 2017
  • How Meredith fuels its revenue growth across channels Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group. 13th Feb 2017 MagWorld
  • How Harvard Business Review is embracing the future
    Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.
    21st Feb 2017 MagWorld
  • Hearst Autos broadens audience, invests in mobile and editorial for 2017
    Hearst is investing resources into its new Autos division and expanding its automotive brands, building off the success of the last several months. This build up involves editorial expansion as well as a functional expansion, according to division president Nick Matarazzo. 
    17th Feb 2017 MagWorld
  • The New York Times News Service: from WWI ‘war wire’ to rich, multi-media content today Started during World War I, The New York Times News Service and Syndicate today offers partners rich multi-media content across a range of verticals and in several languages from not only The New York Times but also other premium content sources such as Harvard Business Review, National Geographic, Slate, The Economist, Meredith and more. 13th Feb 2017 MagWorld
  • [Long read] How prepared are you for another fundamental shift in how your audiences behave?
    Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be “tumultuous change”. 
    19th Feb 2017 MagWorld
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