Data can help publishers, editors and ad directors answer, among others, the questions of:
• How to replace the failing advertising-based media business model
• How to develop content that leads to increased audience engagement
• How to attract, retain, and monetise new readers/customers
The small data chapter from Innovation includes data-driven actions to take before you publish and actions to take after you publish, how to get non-digital data, how to measure reader engagement and the questions to ask yourself about data tools before you write any cheques.
Order the Innovation 2016-2017 World Report here
Or pre-order at the special discounted rate the new Innovation 2017-2017 World Report which will be launched 20 March 2017
Come see the editor, John Wilpers, present the new edition at its launch at the 10th FIPP/VDZ Digital Innovators' Summit (DIS) taking place in Berlin, 19-21 March 2016.
The Innovation Report is a survey prepared by the Innovation Media Consulting Group for FIPP. Innovation Media Consulting is a a global consultancy helping publishers succeed in the digital age. John Wilpers and Juan Señor, editors of the book, are available to present the case studies included in the report to your teams at your companies. If you wish to bring innovation home, or want to buy a bulk order at discounted rates, please contact Helen Bland at FIPP.
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Ahead of Digital Innovators’ Summit 2017 taking place in Berlin on Monday and Tuesday, here is a selection of some most read feature interviews with DIS 2017 speakers in the past six or so months ...17th Mar 2017 FIPP News
Content is a collection of data, an array of information and a bundle of details. As such content is flexible, it does not care on which platform it’s published or when it’s shared across social media and certainly content does not prefer one reader over the other.15th Mar 2017 Opinion
If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.16th Mar 2017 Insight News
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