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Rolf Heinz's 2017 media predictions

Rolf Heinz, CEO Prisma Media/President G+J International Europe gives his thoughts on the year ahead...

Rolf Heinz ()

What are your media predictions for 2017?

In 2017 people will search for truth, transparency and trust in journalism.Personalisation with AI, sharing and engaging communities, multi-format extending to VR, integration of services and contextual commerce, mobility will continue to evolve. In parallel, distinctive magazine print media, meeting complementary readers' needs, are reviving. Digital video viewing will still grow, monetisation will be professionalised through brand safety, viewability and completion rate endeavours.

Are there new ways of storytelling you are exploring for 2017?

Old, great ways of storytelling using new formats, technology and data journalism.

Will new platforms be the way to go? And, are any on the way out?

Use all relevant platforms to enhance audience and distribution.

Is this the year digital revenue catches up?

At Prisma Media, we went from a one per cent share in 2009 to a 30 per cent share today, half of this growth being organic, half through acquisitions.

Will Facebook and Google continue to dominate? Are there any solutions to that, that you see?

Yes in the short and mid term, no in the longer term. New life cycles will appear and make their way.

Do you have a forecast for 2017 you'd like to share? Get in touch with Jessica.

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Media predictions for 2017

  • French election: How Paris Match and BI innovate, experiment with coverage online

    The French presidential election is an opportunity for innovators in French journalism to embrace a variety of platforms for political news coverage. Paris Match – founded in 1949 – created among other initiatives its own online data tool to assist readers to analyse political language. The French franchise of Business Insider – only 6 months old – focused on speaking directly to ‘the next generation of French leaders’.

    23rd Apr 2017 MagWorld
  • Hoaxes, myths and lies: a driving force for a more collaborative media?

    CrossCheck, the first collaborative journalism verification project to combat the spread of fake news has been running for just over three months in the run-up to this year’s French presidential election. If successful it could be rolled out to other parts of the world. But will it help safeguard future elections?

    23rd Apr 2017 MagWorld
  • How a SF startup helped a Japanese publisher overcome its ‘text dilemma’ A Silicon Valley startup solved one of the biggest headaches for a top publishing company in Japan: how to convert Japanese printed text, written vertically, into digitally compatible html text to not only to use in digital magazines and apps but also to make it easier to translate for an international audience. 21st Apr 2017 MagWorld
  • How First Draft and news organisations collaborate to battle fake news
    In response to the rise of fake news a group of “well-meaning individuals” created First Draft, a not-for-profit initiative dedicated to improving skills and standards in the reporting and sharing of online information. Their timing could not have been better, and First Draft now finds it at the forefront of the battle against fake news.
    21st Apr 2017 MagWorld

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