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Rolf Heinz's 2017 media predictions

Rolf Heinz, CEO Prisma Media/President G+J International Europe gives his thoughts on the year ahead...

Rolf Heinz ()

What are your media predictions for 2017?

In 2017 people will search for truth, transparency and trust in journalism.Personalisation with AI, sharing and engaging communities, multi-format extending to VR, integration of services and contextual commerce, mobility will continue to evolve. In parallel, distinctive magazine print media, meeting complementary readers' needs, are reviving. Digital video viewing will still grow, monetisation will be professionalised through brand safety, viewability and completion rate endeavours.

Are there new ways of storytelling you are exploring for 2017?

Old, great ways of storytelling using new formats, technology and data journalism.

Will new platforms be the way to go? And, are any on the way out?

Use all relevant platforms to enhance audience and distribution.

Is this the year digital revenue catches up?

At Prisma Media, we went from a one per cent share in 2009 to a 30 per cent share today, half of this growth being organic, half through acquisitions.

Will Facebook and Google continue to dominate? Are there any solutions to that, that you see?

Yes in the short and mid term, no in the longer term. New life cycles will appear and make their way.

Do you have a forecast for 2017 you'd like to share? Get in touch with Jessica.

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  • John Wilpers showcases top trends included in new FIPP Innovation World Report Messaging apps and chatbots are two of the main developments media should be paying a lot more attention to than is already the case, John Wilpers, Innovation Media Consulting senior US director and author of FIPP’s annual Innovation World Report, said at Digital Innovators’ Summit in Berlin today as he shared top media innovations from around the world. 20th Mar 2017 MagWorld
  • How to develop your chatbot strategy

    If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.

    16th Mar 2017 Insight News
  • Monetising content - from distribution to subscription Diversifying revenue streams is naturally on top of the to do list of the execs of most publishers. It is a topic that was widely covered at DIS 2017 with a number of speakers addressing the issue of monetisation from a number of differing perspectives on Day 1 and Day 2. 21st Mar 2017 MagWorld
  • Platforms as mass media, magazine media as niche and ‘why you should not outsource your future’ Published content drives daily news consumption and engagement on platforms all over the world. They (platforms) have become the new mass media. Magazine media are now in the niche media business, according to Grzegorz (Greg) Piechota, research associate at Harvard Business School and 2016 Nieman Fellow, presenting at Digital Innovators’ Summit yesterday in Berlin. 21st Mar 2017 MagWorld
  • Vivendi CEO highlights ‘five big opportunities for content creators’ There are five big opportunities right now for content creators. “Shared pain has been replaced by shared opportunity,” Vivendi CEO Arnaud de Puyfontaine said at Digital Innovators’ Summit 2017 today (21 March). 21st Mar 2017 MagWorld

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