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Rolf Heinz's 2017 media predictions

Rolf Heinz, CEO Prisma Media/President G+J International Europe gives his thoughts on the year ahead...

Rolf Heinz ()

What are your media predictions for 2017?

In 2017 people will search for truth, transparency and trust in journalism.Personalisation with AI, sharing and engaging communities, multi-format extending to VR, integration of services and contextual commerce, mobility will continue to evolve. In parallel, distinctive magazine print media, meeting complementary readers' needs, are reviving. Digital video viewing will still grow, monetisation will be professionalised through brand safety, viewability and completion rate endeavours.

Are there new ways of storytelling you are exploring for 2017?

Old, great ways of storytelling using new formats, technology and data journalism.

Will new platforms be the way to go? And, are any on the way out?

Use all relevant platforms to enhance audience and distribution.

Is this the year digital revenue catches up?

At Prisma Media, we went from a one per cent share in 2009 to a 30 per cent share today, half of this growth being organic, half through acquisitions.

Will Facebook and Google continue to dominate? Are there any solutions to that, that you see?

Yes in the short and mid term, no in the longer term. New life cycles will appear and make their way.

Do you have a forecast for 2017 you'd like to share? Get in touch with Jessica.

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Media predictions for 2017

  • Transitioning to digital when print still pays the bills For most publishers, transitioning from print to digital is the essential change. But when print magazines remain the most profitable part of your business, it can be important to balance evolution rationally in order not to lose the print cash cow. Here, we talk to Danish company, Bonnier Publications, about walking that very path. 25th May 2017 MagWorld
  • The Immediate Media Co story: from starting up to being acquired by Burda Earlier this month at the PPA Festival, Barry Mcllheney of the UK Publishers Association sat down with Immediate Media Co’s CEO, Tom Bureau, who talked about the journey from starting Immediate to being acquired by German-based publisher, Hubert Burda.  24th May 2017 MagWorld
  • Inside The Business of Fashion In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line. 23rd May 2017 MagWorld
  • What to expect as Hearst Magazines' new Airbnbmag hits the streets Chief content officer Joanna Coles discusses the premiere edition of Airbnbmag, its celebration of global community and the future of travel. 22nd May 2017 MagWorld
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