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Rolf Heinz's 2017 media predictions

Rolf Heinz, CEO Prisma Media/President G+J International Europe gives his thoughts on the year ahead...

Rolf Heinz ()

What are your media predictions for 2017?

In 2017 people will search for truth, transparency and trust in journalism.Personalisation with AI, sharing and engaging communities, multi-format extending to VR, integration of services and contextual commerce, mobility will continue to evolve. In parallel, distinctive magazine print media, meeting complementary readers' needs, are reviving. Digital video viewing will still grow, monetisation will be professionalised through brand safety, viewability and completion rate endeavours.

Are there new ways of storytelling you are exploring for 2017?

Old, great ways of storytelling using new formats, technology and data journalism.

Will new platforms be the way to go? And, are any on the way out?

Use all relevant platforms to enhance audience and distribution.

Is this the year digital revenue catches up?

At Prisma Media, we went from a one per cent share in 2009 to a 30 per cent share today, half of this growth being organic, half through acquisitions.

Will Facebook and Google continue to dominate? Are there any solutions to that, that you see?

Yes in the short and mid term, no in the longer term. New life cycles will appear and make their way.

Do you have a forecast for 2017 you'd like to share? Get in touch with Jessica.

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Media predictions for 2017

  • How Meredith fuels its revenue growth across channels Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group. 13th Feb 2017 MagWorld
  • How Harvard Business Review is embracing the future
    Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.
    21st Feb 2017 MagWorld
  • Hearst Autos broadens audience, invests in mobile and editorial for 2017
    Hearst is investing resources into its new Autos division and expanding its automotive brands, building off the success of the last several months. This build up involves editorial expansion as well as a functional expansion, according to division president Nick Matarazzo. 
    17th Feb 2017 MagWorld
  • The New York Times News Service: from WWI ‘war wire’ to rich, multi-media content today Started during World War I, The New York Times News Service and Syndicate today offers partners rich multi-media content across a range of verticals and in several languages from not only The New York Times but also other premium content sources such as Harvard Business Review, National Geographic, Slate, The Economist, Meredith and more. 13th Feb 2017 MagWorld
  • [Long read] How prepared are you for another fundamental shift in how your audiences behave?
    Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be “tumultuous change”. 
    19th Feb 2017 MagWorld
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