@charlenerolls Glad you enjoyed it! See you next year :) Fri, May 24, 2013
RT @charlenerolls: @FIPP_magazines research forum drawing to a close. So many fascinating studies. Overall message: magazines are awesome. … Fri, May 24, 2013
Another #FIPPResearch Forum is over. Thank you to all the speakers for giving such great presentations, and to everyone who attended! Fri, May 24, 2013
RT @charlenerolls: Magazines are guides in a digital world that is uncertain, insecure. Element of trust. Helps us to organise. -Nancy Detr… Fri, May 24, 2013
RT @charlenerolls: 28% of successful print ads in German study shows someone smiling.- Alexander von Reibnitz #FIPPresearch Fri, May 24, 2013
Article
Sanoma study shows iPad most popular device at home
The first international study into the use of the iPad has been carried out by Sanoma.
3,673 users were surveyed in six European countries and the results show that while there are many similarities between users, there are also striking differences. The Russians in particular are heavy users of the iPad, and some households own up to four devices. In Finland, the iPad is more often used on the move.
In all countries surveyed - The Netherlands, Finland, Russia, Hungary, Belgium and Germany - the owner of the iPad is by no means its only user. More than half (67 per cent) of iPads are actively used by other persons. This is usually the partner and, in over a third of cases, the children. The iPad is most commonly used in the home. The second most common situation is whilst on holiday or travelling. Over half of the respondents do this 'often' and more than a third 'sometimes'.
View full results of the Sanoma iPad study.
Source: Sanoma
