The first international study into the use of the iPad has been carried out by Sanoma.
3,673 users were surveyed in six European countries and the results show that while there are many similarities between users, there are also striking differences. The Russians in particular are heavy users of the iPad, and some households own up to four devices. In Finland, the iPad is more often used on the move.
In all countries surveyed - The Netherlands, Finland, Russia, Hungary, Belgium and Germany - the owner of the iPad is by no means its only user. More than half (67 per cent) of iPads are actively used by other persons. This is usually the partner and, in over a third of cases, the children. The iPad is most commonly used in the home. The second most common situation is whilst on holiday or travelling. Over half of the respondents do this 'often' and more than a third 'sometimes'.