SFW Group launches B2B title Nursery World in China

SFW Group launched a Chinese edition of Nursery World, under licence from Haymarket Media Group, on 1 May.

Nursery World is a UK B2B publication for practitioners and decision-makers working across the early years education and childcare sector. Nursery World China marks its first international edition.

Published in simplified Chinese, the first issue of Nursery World China has a print run of 10,000 and a cover price of CNY18 (€2.20). part of the circulation will be sent to professionals working within the sector.

Edward Marr, head of licensing development Asia at Haymarket, said: “We are very pleased to have launched our first licensed edition of Nursery World. Many B2B brands do not easily cross borders. However, a large part of Nursery World’s content is as relevant in other markets as in the UK, as education is universal to us all. We anticipate this will be the first of several international editions of the brand.”

Nursery World China has been launched in co-operation with Sichuan Far East Standard Investment and Management (SCFESI), which has been implemented to bring international business projects to China.