The second week of the four-part FIPP Magazine Brand Management Certificate (MBMC) took place in London from 16-20 April 2012.
This internationally recognised programme, which attracts delegates from publishing companies from all around the world, follows a modular format and is taught in English. Building on the areas covered in the first part of the course in January, the April session covered such topics as how to maximise commercial opportunities; marketing the brand; creating an integrated circulation strategy; managing the ad sales team; finishing with how to recruit and retain the best people. The third week will take place in June, with the final week scheduled for September. This latter week involves a trip to a paper mill and a celebration evening hosted by the MBMC sponsors, UPM.
The MBMC takes place in central London in the shadow of St Paul’s Cathedral. Each module is led by course leaders, usually senior managers from major publishing companies including Meredith Media, Bauer Media, Sanoma, BBC Worldwide and Hearst. The certificate aims to equip delegates with all the skills and insights needed to operate with confidence and success at a senior management level within the publishing world – and provides participants with the proficiencies needed to grow and manage their magazine brands.
The course is interactive and hands-on where participants are given group exercises based on the learning. Working together and sharing ideas before presenting to the class, delegates are able to harness their new skills with these practical exercises. Group lunches provide further opportunity for interaction and networking.