@Wainers5 Research found that tapping on an ad in digital edition led 62% to take further action @futureplc #FIPPResearch Thu, May 23, 2013
@Wainers5 Digital is more 'snackable' - reading time for digital = 1 hour 42 minutes. Print = 2 hours 24 minutes @futureplc #FIPPResearch Thu, May 23, 2013
@Wainers5 Showing the impact of Apple Newsstand on @futureplc #FIPPResearch http://t.co/EgDr8cnqj5 Thu, May 23, 2013
@Wainers5 "In last few years we have been on journey to digital-first publisher, newsstand has been pivotal and instrumental" #FIPPResearch Thu, May 23, 2013
@Wainers5 Up next, talking at #FIPPResearch Forum about embracing the Apple Newsstand @futureplc Thu, May 23, 2013
Article
Licensing and syndication explained in new FIPP guide
FIPP has published The WMM Guide: Licensing and Syndication Explained – a report aimed at publishers and media owners looking to take the first steps towards international expansion.
The WMM Guide provides an invaluable introduction to the world of licensing and syndication, and is authored by John Cabell and Mike Greehan of Cue Ball.
From finding the perfect partner and negotiating the contract, to syndicating digital content and licensing websites, the WMM Guide offers insightful and practical advice from industry experts and a step-by-step guide to international success.
Access a FREE sample chapter from The WMM Guide: Licensing and Syndication Explained.
Delegates who attend FIPP’s Worldwide Media Marketplace event in London on 29-30 May 2012 will receive a FREE digital copy, but to purchase yours now, visit www.fipp.com/publications.
A free introductory webinar about licensing can be viewed at www.fipp.com/webinars.
For more information about the WMM Guide or the WMM event, contact FIPP’s events manager, Claire Jones.
PRICE:
FIPP members - £95 digital only/£125 digital and print (includes postage and packaging)
Non-members - £125 digital only/£155 digital and print (includes postage and packaging)
