Hearst opens app lab

Hearst Corporation has opened an app lab its offices in New york, USA.

The app lab will showcase Hearst’s digital content across all tablet and smartphone device platforms. It will also serve as a think tank where innovators within Hearst and across the media and technology industries can meet to discuss and develop the smartest branded content, ad models and platforms for mobile devices. Expert roundtables, as well as consumer insight panels, will be hosted in The App Lab as part of its ongoing educational and leadership programming. The App Lab will be unveiled today as part of Internet Week New York, for which Hearst is a media partner.

David Carey, president of Hearst Magazines said: “The App Lab will be a centralised hub where Hearst’s creative teams can work with our publishers and outside partners to create intelligent, engaging digital content that will uniquely showcase both our magazine brands and the most popular consumer brands in the marketplace.”

Source: Hearst