FIPP Research Forum – call for synopses

Conference on audience measurement and advertising effectiveness in consumer magazine media to be held on 29-30 May 2012 in London, UK.

FIPP is calling for synopses for papers to be presented at its Research Forum on 29-30 May 2012 in London, UK.

The sixth event in the series, the FIPP Research Forum is a two-day event for publishers, researchers and marketing executives in the global magazine business. It has previously attracted some of the world’s leading magazine research professionals, who meet to discuss the latest issues and developments in the industry worldwide, primarily concerning audience measurement and advertising effectiveness in consumer magazine media.

The key objectives of the Forum are to discuss a number of topics identified by FIPP’s Research Committee as the most pressing current magazine research issues; to enable participants to debate, compare notes and learn from each other’s recent experience, to the benefit of everyone’s work; and for FIPP to circulate the key points, to help improve magazine research around the world.

The programme content will embrace many aspects of audience research for magazine brands. Particular emphasis will be placed on measurement across platforms, and the effectiveness of advertising in publishers’ digital media as well as printed magazines. The topic areas on which papers are sought include (but are not confined to) the following:

• Proof of advertising effectiveness, for magazine media on their own
• Proof of advertising effectiveness, for magazine media in combination with other media, particularly television and digital
• Mixed-media modelling: the inputs, and the results
• Developing databases for cross-media planning and evaluation (for example, fusion, hub-based, single-source approaches)
• Consumers’ use of mobiles, tablets, websites, in-app advertising, QR codes/tags
• Social media – what is research telling us about its value for magazine publishers? 
• What is the level of engagement with digital media? How can it be quantified? How does it compare with engagement with printed magazines (for whom engagement is still an uncontested strength)?
• New measurement techniques, for print readership research and/or digital media
• How consumers use printed magazines

Please submit synopses or direct queries to FIPP’s Research Consultant, Guy Consterdine. The deadline for synopses is 13 February 2012, but earlier notification would be much appreciated.

The Research Forum is unlike most conferences in that half the session time is devoted to discussion, allowing all the issues arising from the papers to be aired in depth, and wider aspects to be considered. Delegates are encouraged to contribute, from the floor, their own experiences in their work. Moreover several small meeting rooms will be available in the conference hotel for breakout groups to debate key issues in depth, before reporting back to all delegates. Attendees at the five previous events have found the extensive discussion to be one of the most valuable aspects of the programme.

There will be a Gala Dinner for all delegates on the evening of the first day, at which the winners of the 2012 FIPP Research Awards will be announced.