FIPP will again be holding its annual Research Awards. The 2012 Awards will reward the best research published in 2011 that promotes the use of magazine media as an advertising medium, anywhere in the world. A call for entries is now being made.
As in previous years, judging will be carried out by FIPP’s Research Committee, under its chairman Nicolas Cour of Prisma Presse, France.
The Award was successfully introduced in 2010. The objectives are to publicly acknowledge outstanding research, to spread knowledge about successful studies, and to stimulate ideas for further projects.
The winners of the 2012 FIPP Research Awards will be announced on the evening of 29 May 2012 at the FIPP Research Forum in London, during a Gala Dinner.
Criteria for eligibility
To be eligible, the research:
Continuous projects which were entered in the previous year’s competition may be entered again but need to show that there was significant new material which was first published in 2011.
What the judges will be looking for
The Awards will be given for the research projects which, in the opinion of the judges, best demonstrate the effectiveness of magazine media. The judges expect to make Awards for the best research by a national association of publishers, by individual companies, and in any additional category as deemed appropriate from the entries to hand; and an Overall Winner. In addition some entries which are not winners of their category may be designated as Highly Commended, at the judges’ discretion.
Among the judges’ considerations will be:
Call for entries
Entries and enquiries should be submitted as soon as possible to FIPP’s Research Consultant, Guy Consterdine.
Entries should consist of:
The 1-3 page summary should describe the title of the project, names of commissioner and research agency, main goals of the study, method, main findings, any indication of impact on the market or other feedback, date of first publication/presentation, and contact details.
The summary must be in English. The supporting material is preferred in English, and if the study is short-listed for the Award, sufficient material must be made available in English (in electronic form if possible) for the judges to be able to reach a conclusion.
It is a condition of entry that FIPP may publish on its website or elsewhere the summaries of each entry.
Entries must be submitted no later than 14 March 2012, but earlier entries would be much appreciated.