RT @HMIPATBRENNAN: Rodale Launches Standalone E-Commerce Site, Rodale's http://t.co/kvZmRth9KM Tue, May 21, 2013
RT @mpamagmedia: @BoSacks #Deathofprint is not happening. It's evolving from a commodity to a luxury #imagconf #mpaimag Tue, May 21, 2013
RT @HMIPATBRENNAN: The New York Times Reinvents the Boring Banner Ad http://t.co/kDBvV4J67t Tue, May 21, 2013
@SestaBrzina Great stuff, keep in touch and let us know how it goes :) Tue, May 21, 2013
Hubert Burda Media launches Chinese language edition of Prestige: http://t.co/28KAngMwKG @burda_news Tue, May 21, 2013
Article
Bonnier Publishing acquires UK Barbie licence
UK children’s book publisher, Bonnier Publishing, has acquired the UK master publishing rights for Barbie.
Bonnier Publishing has acquired the rights from Mattel to publish all new titles and will launch with a range of colouring, activity and novelty formats, which will be followed by new innovative formats towards the end of the year.
Richard Johnson, CEO of Bonnier Publishing, said: “Barbie is the number one girls property in the UK and this key addition to our list shows our commitment to becoming the market leader in children’s publishing. We are delighted to welcome Barbie to the Bonnier family.”
This agreement follows Bonnier Publishing’s Australian company, The Five Mile Press, which is already the master licensee for Barbie in Australia.
Bonnier Publishing is part of the Bonnier company in Sweden.
