ABM launches Digital Transformation Initiative

ABM, the US association of business information and media companies, has announced the launch of its Digital Transformation Initiative, an exclusive leadership forum and set of customised services for ABM members who are pioneering the next generation of digital media.

Produced in conjunction with eMedia Vitals' newly-announced Chief Digital Officer Council, ABM's Digital Transformation Initiative will deliver targeted resources and insight into the opportunities and challenges that digital business models generate for B2B industry executives. A customised, high-value set of jointly programmed services and networking opportunities will help participants more effectively understand new tool sets, set strategic direction, create profitable pricing models and drive an integrated set of changes brought about by the transformation to a digital-first business.

Participation in ABM's Initiative includes full membership (at a discounted rate) in eMedia Vitals' Council, which is dedicated to accelerating the ability to drive revenues and greater customer penetration across the B2B, consumer and newspaper industries. That membership provides access to focused B2B industry initiatives developed jointly by ABM and eMedia Vitals; participants can also choose to engage with the broader Council and leverage benefits designed for other industry verticals.

"Today's explosion of digital channels and tools creates opportunities that are directly relevant to B2B's greatest strength – providing greater interaction with, understanding of, and solutions for deep verticals of business professionals", said ABM president and CEO Clark Pettit.

Membership is currently by invitation only, but ABM is accepting requests for consideration. Please contact Claudia Flowers to apply.

Source: ABM