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POP Toolkit

POP is an essential resource for ALL publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. It shows how magazine media advertising works. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in magazine media.

FREE digital edition and pdf download

Free access to the digital edition, powered by PressReader. Download the viewa app to access, download and share reports, videos and more

Free pdf download

Webcast

Anytime viewing (free) of the POP v2 webinar which was presented by Guy Consterdine (FIPP) and Esther Braspenning (the Ppress) on 4 November 2014.


Publications

Proof of Performance v2: Making the case for magazine media POP v2 uses research and case studies from all over the world to show that magazine media advertising works.
Proof of Performance: Making the case for magazine media POP looks at evidence from all over the world to prove the effectiveness of print and digital magazine content

Slides

Webinar slides: Launch of Proof of Performance v2: Making the case for magazine media PowerPoint slides (9MB) from the launch webinar of POP v2. Presented by Esther Braspenning, media knowledge manager of The Ppress, Belgium and Guy Consterdine, POP author and FIPP Research Consultant. Also available as a webcast and in pdf format.
Webinar slides: Launch of Proof of Performance v2: Making the case for magazine media Pdf slides (2MB) from the launch webinar of POP v2. Presented by Esther Braspenning, media knowledge manager of The Ppress, Belgium and Guy Consterdine, POP author and FIPP Research Consultant. Also available as a webcast and in pdf format.

Infographics

POP v1 Infographic Infographic presenting the first edition of Proof of Performance: Making the case for magazine media (published 2012).

Videos

Presentation of FIPP's Proof of Performance: the Case for Magazine Media report YouTube presentation of the first edition of POP in 2012 by Guy Consterdine, FIPP Research Consultant, at the FIPP Research Forum & Awards.

White Papers

References from Proof of Performance v2 Download the Viewa app to scan these pdf pages to link through to the source material (research reports, videos etc) where available. List of all research reports referenced in the 2nd edition of FIPP's Proof of Performance v2: Making the case for magazine media.
Proof of Performance v1: Making the case for magazine medi1 Free pdf download of the first edition of Proof of Performance: Making the case for magazine media, published in 2012.

Webinars

FIPP Proof of Performance webcast Video from the launch webinar of POP v2. Presented by Esther Braspenning, media knowledge manager of The Ppress, Belgium and Guy Consterdine, POP author and FIPP Research Consultant.
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