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social media

Chart of the week: Instagram stories blows past Snapchat The company introduced several Snapchat-like features to its social platforms in the past year, hoping to beat Snap at its own game. And while “Messenger Day” and WhatsApp’s new “Status” feature, both heavily inspired by Snapchat Stories, have been received with skepticism so far, “Instagram Stories” is threatening to become a real problem for Snap. According to a recent blog post by Instagram, the platform’s stories feature has passed 200 million daily active users just nine months into its existence. While we have yet to find out how many users Snapchat added since December when 161 million people used the app on a daily basis, it is highly unlikely that Snapchat’s user base will be anywhere near 200 million. In the weeks leading up to Snap’s IPO in early March, many potential investors were alarmed by the fact that Snapchats quarter-over-quarter user growth slowed down significantly in the third and fourth quarter of 2016 – the same time that Instagram rolled out Instagram Stories. If Facebook continues to relentlessly copy Snapchat’s most beloved features, it’s hard to imagine the latter winning against the social media Goliath that is Facebook.
FIPP World Congress Draft Agenda Exclusive preview for FIPP Members of the working draft Note: All aspects of the agenda remain subject to change
Chart of the week: Instagram and Facebook for B2C, LinkedIn and Twitter for B2B Social media is developing into one of the most important advertising channels on the web. According to the latest report by the Search Engine Marketing Professional Organization (SEMPO), search ads still dominate online, but social media is the fastest growing segment. The 500 marketing professionals asked for the survey have pretty clear preferences when choosing specific platforms to use for either reaching individual consumers or targeting other businesses on social media. The data shows that the marketers prefer LinkedIn and Twitter when trying to reach businesses through paid social media ads. On the other hand, the somewhat more quirky platforms, like Instagram and Facebook, are said to be the best choice to get the message across to the individual consumer. See the research here: http://searchengineland.com/2016-state-search-report-paid-search-dominates-social-ads-catching-272099 https://sempo.site-ym.com/page/pr_20170328
DIS2017 speaker presentation: Andrew Losowsky, The Coral Project How to get your community back from Facebook
DIS speaker presentation: John Wilpers, Innovation Media Consulting Top innovations in media, from around the world
DIS2017 speaker presentation: Alan Saura, AJ+ Maximizing audience engagement with video in the era of social media
Chart of the week: Where Instagram's stationary users hail from Instagram is one of the rising stars of social media, taking advantage of users’ preference for pics and vids on the net. This statistic (https://www.similarweb.com/website/instagram.com) represents the regional distribution of Instagram traffic in January 2017. The greatest share of desktop traffic to Instagram was from the United States, 18.34 percent of traffic, while traffic from the United Kingdom accounted for 4.01 percent of site visits. Russians, Brazilians and the Turkish are the other most prolific stationary users of this particular social media outlet. In total, Instagram had 1.8 billion visits in January with an average visit duration of 6:16 minutes.
Chart of the week: which social media channels digital marketers rely on Facebook is first choice for social media advertising. From second position onwards the field becomes more leveled. Instagram, which is owned by Facebook, is quickly gaining popularity among marketers and could snatch up Twitter’s place as the second most relevant social advertising channel. Given the network’s steady rise in popularity you might expect that number to grow a lot in the future. https://www.socialfresh.com/the-future-of-social-media-marketing-stats/
Innovation 2016 chapter: Culture Innovation starts with the leader. Without leadership, training, and rewards, innovation will not happen. Free download of the Culture chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report
Chart of the week: Gen X spends more time on social media than millennials When you think social media you probably have a Millennial in mind, checking his smartphone for minor movements. Actually, as data compiled by Nielsen for their 2016 Social Media Report shows (http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.html), it’s their predecessors, members of the Generation X, who are the more prolific social media consumers. Of the 168 hours in the week those between 35 and 49 years of age spend 31 hours and 40 minutes consuming media on average. They devote close to 7 hours of that time to social alone, almost 40 minutes more than the average Millennial. However, if you look at it from the percentage perspective the average Millennial devotes more of his media time to social, 24 percent, 2 percentage points more than his Gen X equivalent.
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