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social media

Innovation 2016 chapter: Small data How to use data to solve all your problems. Free download of the Small Data chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report.
Chart of the week: Nature and entertainment take the lead on social media Nature and entertainment are the leading social media categories in the United States by share of voice, according to data provided by Sheareablee (http://blog.shareablee.com/the-top-10-media-publishers-for-july-2016). Food, fashion, and general news also have a fair share on platforms such as Facebook, Twitter, Instagram and YouTube. Women’s interests, politics and travel also made the top ten topics.
Innovation 2016 chapter: Distribution models How to distribute your content where you readers are. Chapter extract from FIPP's Innovation in Magazine Media 2016-2017 World Report
Chart of the week: Young Facebook users snub ads Ad blocking is a trend that gets the industry worried. It doesn't just apply to regular homepages but also affects social media sites that have become important marketing and advertising channels. Data by the GlobalWebIndex and Statista estimates show that many of the more youthful Facebook users have ad blocker's installed on their desktop computers. Close to 50 percent in the 16 to 24 year segment show severe signs of ad aversion. The picture becomes less grim the older the users get. However, the overall rate still stands at 40 percent.
MPA Magazine Media Factbook 2016/17 The definitive source of magazine media research in the US from MPA - the Association of Magazine Media. Derived from third-party sources and MPA’s own research and data collection information. Published August 2016. 92 pages.
Innovation 2016 chapter: How to spot (and profit from) a trend Innovation 2016 chapter on trendspotting
Katherine Page_Consultant_PAMCo FIPP Insight Workshops presentations at FIPP London on 11 May 2016: Audience and performance measurement – trading in a world of data: Katherine Page, Consultant, PAMCo
Simon Redican, CEO, PAMCo FIPP Insight Workshops presentations at FIPP London on 11 May 2016: Audience and performance measurement – trading in a world of data: Simon Redican, CEO, PAMCo
Digital Innovators' Summit 2016 Special Report This FIPP Insight Special Report, compiled by Ashley Norris and Sadie Hale, highlights some of the key discussions from the FIPP/VDZ Digital Innovators' Summit which took place 21-22 March 2016 in Berlin, Germany.
Chart of the week: How Twitter matters to news sites Twitter is a good tool for publishers in the news arena. Rather unsurprisingly, different tweeting strategies yield different results. “There is no ’secret sauce’ for digital publishers looking to improve their success on Twitter,” a report by parse.ly concludes. But the take-way lesson is a rather simple one: the chart below shows how the most active content will gather further momentum when posted on Twitter. So you don’t necessarily need Twitter to sharpen your publishing profile, use Twitter to maximise the reach of already active content. If you deal in newsworthy items on Twitter make sure to speak your audience’s language.
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