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social media

DIS2017 speaker presentation: Alan Saura, AJ+ Maximizing audience engagement with video in the era of social media
Chart of the week: Where Instagram's stationary users hail from Instagram is one of the rising stars of social media, taking advantage of users’ preference for pics and vids on the net. This statistic (https://www.similarweb.com/website/instagram.com) represents the regional distribution of Instagram traffic in January 2017. The greatest share of desktop traffic to Instagram was from the United States, 18.34 percent of traffic, while traffic from the United Kingdom accounted for 4.01 percent of site visits. Russians, Brazilians and the Turkish are the other most prolific stationary users of this particular social media outlet. In total, Instagram had 1.8 billion visits in January with an average visit duration of 6:16 minutes.
Chart of the week: which social media channels digital marketers rely on Facebook is first choice for social media advertising. From second position onwards the field becomes more leveled. Instagram, which is owned by Facebook, is quickly gaining popularity among marketers and could snatch up Twitter’s place as the second most relevant social advertising channel. Given the network’s steady rise in popularity you might expect that number to grow a lot in the future. https://www.socialfresh.com/the-future-of-social-media-marketing-stats/
Innovation 2016 chapter: Culture Innovation starts with the leader. Without leadership, training, and rewards, innovation will not happen. Free download of the Culture chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report
Chart of the week: Gen X spends more time on social media than millennials When you think social media you probably have a Millennial in mind, checking his smartphone for minor movements. Actually, as data compiled by Nielsen for their 2016 Social Media Report shows (http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.html), it’s their predecessors, members of the Generation X, who are the more prolific social media consumers. Of the 168 hours in the week those between 35 and 49 years of age spend 31 hours and 40 minutes consuming media on average. They devote close to 7 hours of that time to social alone, almost 40 minutes more than the average Millennial. However, if you look at it from the percentage perspective the average Millennial devotes more of his media time to social, 24 percent, 2 percentage points more than his Gen X equivalent.
Innovation 2016 chapter: Small data How to use data to solve all your problems. Free download of the Small Data chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report.
Chart of the week: Nature and entertainment take the lead on social media Nature and entertainment are the leading social media categories in the United States by share of voice, according to data provided by Sheareablee (http://blog.shareablee.com/the-top-10-media-publishers-for-july-2016). Food, fashion, and general news also have a fair share on platforms such as Facebook, Twitter, Instagram and YouTube. Women’s interests, politics and travel also made the top ten topics.
Innovation 2016 chapter: Distribution models How to distribute your content where you readers are. Chapter extract from FIPP's Innovation in Magazine Media 2016-2017 World Report
Chart of the week: Young Facebook users snub ads Ad blocking is a trend that gets the industry worried. It doesn't just apply to regular homepages but also affects social media sites that have become important marketing and advertising channels. Data by the GlobalWebIndex and Statista estimates show that many of the more youthful Facebook users have ad blocker's installed on their desktop computers. Close to 50 percent in the 16 to 24 year segment show severe signs of ad aversion. The picture becomes less grim the older the users get. However, the overall rate still stands at 40 percent.
MPA Magazine Media Factbook 2016/17 The definitive source of magazine media research in the US from MPA - the Association of Magazine Media. Derived from third-party sources and MPA’s own research and data collection information. Published August 2016. 92 pages.
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