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Chart of the week: China's parallel online universe When people in the Americas, in Europe or many other parts of the world go online, they mostly use the same services and platforms. U.S. companies such as Google, Facebook and Amazon are so dominant in their respective fields, that most people consider them global market leaders. There is one major market however, where the internet looks entirely different and hardly anyone uses the services that are ubiquitous in the Western world, and that is China. Favoured in part by the Chinese governments’ censorship practices and in part by cultural differences, a parallel online universe exists behind what is often playfully referred to as the “Great Firewall”. The following chart from Statista illustrates of how domestic players are miles ahead of their US competitors in the Chinese markets for web search, social media and ecommerce.
Chart of the week: Facebook nation is more populous than China Facebook has just released its quarterly earnings, beating analyst's predictions. While revenue was up, standing at $9.32 billion for Q2, the number of users now tops 2 billion. As our infographic by Statista shows, there are more monthly active users (MAU) on Facebook than there are people living in the world's most populous nation, China. Twitter for is part can claim to have slightly more users than the United States has inhabitants. Overall, almost half of the world's population is online.
FIPP Insight Awards 2017: Time Inc. UK, TRESemmé Beauty Full Volume Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: Time Inc. UK, Developing the Native Story Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: NEWBASE, The Format Effect Series Silver Winner of the research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: The Economist Group, Thought Leadership Disrupted: New rules for the content age Silver Winner research campaign of the FIPP Insight Awards 2017. The Economist Group and Hill & Knowlton Strategies set out to better understand the current state of content marketing aimed at business executives. They did this by undertaking research to explore the impact of the phenomenal increase in content from publishers, brands and agencies, particularly as it relates to thought leadership, on both the executives who consume it and the marketers who are trying to reach them.
FIPP Insight Awards 2017: Time Inc. UK, Live the Passion Gold Winner research campaign of the FIPP Insight Awards 2017. The Passion Response Study looked at general data on who reads magazines online and offline, the overlap between online and offline , time spent and other metrics, but it also delved deeper by title genre to look at the data across fashion , home, health, food , lifestyle and weekly titles online and offline. In addition, the ad recall section covered the implications on the path to purchase.
Chart of the week: Almost one third of the world uses social networks This year almost one third of the world's 7.55 billion inhabitants will be using social media. 2.46 billion social media users equal 71 percent of the world's total internet users, according to research by eMarketer (http://www.fipp.com/news/insightnews/emarketer-worldwide-social-network-users-forecast). This said, the research company also predicts a decline in social media penetration due to slowing growth: While year-on-year growth stood at 8.2 per cent for 2017 the share is set to drop by half to 4 per cent year-on-year growth in 2021. The penetration rate therefore will creep up two percentage points to 73 per cent by 2021. (The source counted in all people who use social media via any device at least once a month.)
Chart of the week: Photo-centric magazines are doing well on Instagram Instagram has developed into an important marketing channel alongside the other usual suspects, like Facebook and Twitter. Data published by Magazine Media 360 (http://www.magazine.org/sites/default/files/MM360-Social-Media-Report-Q1-2017_0.pdf) indicates that some magazines really know how to exploit this channel well. Among them, National Geographic really stands out. It has the most followers on Instagram by far. Counting in the regular magazine and the Traveler spin-off, the brand has more than 90 million followers to show for! Instagram being a social media outlet that concentrates on images, it makes total sense that the more photo-centric magazines sport the most followers, among them other big names such as Vogue, Playboy and Time.
Chart of the week: Facebook and Tencent are top of the social media league Facebook has released figures for the first quarter of 2017. The social network was able to add to its active users (MAU) portfolio by around 17 percent compared to last year and now boasts 1.94 billion MAU worldwide. When comparing the figures to other social media outlets it becomes clear that Facebook’s closest competitors aren’t really challengers to the throne. WhatsApp and Facebook Messenger are enjoyed by round about 1.2 billion users worldwide but belong to Facebook Inc. Facebook’s closest outside competitor is called Tencent and is one of China's biggest publically traded tech companies. Its subsidiaries QQ, WeChat and Qzone count around 2.4 billion monthly active users. Facebook is barred from operating in China’s vast market for political reasons. Then again, WhatsApp still works in China. https://www.statista.com/page/compass https://investor.fb.com/investor-news/press-release-details/2017/Facebook-Reports-First-Quarter-2017-Results/default.aspx
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