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social media

Chart of the week: Photo-centric magazines are doing well on Instagram Instagram has developed into an important marketing channel alongside the other usual suspects, like Facebook and Twitter. Data published by Magazine Media 360 (http://www.magazine.org/sites/default/files/MM360-Social-Media-Report-Q1-2017_0.pdf) indicates that some magazines really know how to exploit this channel well. Among them, National Geographic really stands out. It has the most followers on Instagram by far. Counting in the regular magazine and the Traveler spin-off, the brand has more than 90 million followers to show for! Instagram being a social media outlet that concentrates on images, it makes total sense that the more photo-centric magazines sport the most followers, among them other big names such as Vogue, Playboy and Time.
Chart of the week: Facebook and Tencent are top of the social media league Facebook has released figures for the first quarter of 2017. The social network was able to add to its active users (MAU) portfolio by around 17 percent compared to last year and now boasts 1.94 billion MAU worldwide. When comparing the figures to other social media outlets it becomes clear that Facebook’s closest competitors aren’t really challengers to the throne. WhatsApp and Facebook Messenger are enjoyed by round about 1.2 billion users worldwide but belong to Facebook Inc. Facebook’s closest outside competitor is called Tencent and is one of China's biggest publically traded tech companies. Its subsidiaries QQ, WeChat and Qzone count around 2.4 billion monthly active users. Facebook is barred from operating in China’s vast market for political reasons. Then again, WhatsApp still works in China. https://www.statista.com/page/compass https://investor.fb.com/investor-news/press-release-details/2017/Facebook-Reports-First-Quarter-2017-Results/default.aspx
Contents page - Innovation in Magazine Media 2017-2018 World Report Index of contents of the FIPP annual report: Innovation in Magazine Media 2017-2018 World Report
Innovation chapter 2017: Editors' note on how to successfully manage radical reorganisation Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report.
Chart of the week: Instagram stories blows past Snapchat The company introduced several Snapchat-like features to its social platforms in the past year, hoping to beat Snap at its own game. And while “Messenger Day” and WhatsApp’s new “Status” feature, both heavily inspired by Snapchat Stories, have been received with skepticism so far, “Instagram Stories” is threatening to become a real problem for Snap. According to a recent blog post by Instagram, the platform’s stories feature has passed 200 million daily active users just nine months into its existence. While we have yet to find out how many users Snapchat added since December when 161 million people used the app on a daily basis, it is highly unlikely that Snapchat’s user base will be anywhere near 200 million. In the weeks leading up to Snap’s IPO in early March, many potential investors were alarmed by the fact that Snapchats quarter-over-quarter user growth slowed down significantly in the third and fourth quarter of 2016 – the same time that Instagram rolled out Instagram Stories. If Facebook continues to relentlessly copy Snapchat’s most beloved features, it’s hard to imagine the latter winning against the social media Goliath that is Facebook.
FIPP World Congress Draft Agenda Exclusive preview for FIPP Members of the working draft as of 24 May 2017 Note: All aspects of the agenda remain subject to change
Chart of the week: Instagram and Facebook for B2C, LinkedIn and Twitter for B2B Social media is developing into one of the most important advertising channels on the web. According to the latest report by the Search Engine Marketing Professional Organization (SEMPO), search ads still dominate online, but social media is the fastest growing segment. The 500 marketing professionals asked for the survey have pretty clear preferences when choosing specific platforms to use for either reaching individual consumers or targeting other businesses on social media. The data shows that the marketers prefer LinkedIn and Twitter when trying to reach businesses through paid social media ads. On the other hand, the somewhat more quirky platforms, like Instagram and Facebook, are said to be the best choice to get the message across to the individual consumer. See the research here: http://searchengineland.com/2016-state-search-report-paid-search-dominates-social-ads-catching-272099 https://sempo.site-ym.com/page/pr_20170328
DIS2017 speaker presentation: Andrew Losowsky, The Coral Project How to get your community back from Facebook
DIS speaker presentation: John Wilpers, Innovation Media Consulting Top innovations in media, from around the world
DIS2017 speaker presentation: Alan Saura, AJ+ Maximizing audience engagement with video in the era of social media
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