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Chart of the week: Where Instagram's stationary users hail from Instagram is one of the rising stars of social media, taking advantage of users’ preference for pics and vids on the net. This statistic (https://www.similarweb.com/website/instagram.com) represents the regional distribution of Instagram traffic in January 2017. The greatest share of desktop traffic to Instagram was from the United States, 18.34 percent of traffic, while traffic from the United Kingdom accounted for 4.01 percent of site visits. Russians, Brazilians and the Turkish are the other most prolific stationary users of this particular social media outlet. In total, Instagram had 1.8 billion visits in January with an average visit duration of 6:16 minutes.
Innovation 2016 chapter: Culture Innovation starts with the leader. Without leadership, training, and rewards, innovation will not happen. Free download of the Culture chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report
Chart of the week: Fake news and how it's perceived “The Trump campaign has confirmed to Hannity.com that Mr. Trump did indeed send his plane to make two trips from North Carolina to Miami, Florida to transport over 200 Gulf War Marines back home.” The story posted in May 2016 was a fake. Trump never sent his plane to bail out the soldiers in 1991, after they had returned home from the first Gulf War. However 49 percent of respondents asked in December 2016 by Ipsos thought this was probably very accurate. Another fake story originated on the satirical website WTOE 5 News in July 2016. The headline read: “Pope Francis Shocks World, Endorses Donald Trump for President, Releases Statement.” This, of course, wasn’t true either. Still, 28 percent of the 3,015 respondents thought this very likely might have been the case. While many people state that they’d be able to spot a fake in the news, actually it seems to be harder than many think.
Edelman Trust Barometer 2017 Executive Summary Edelman Trust Barometer 2017 Executive Summary. Online survey in 28 countries. 17 years of data. 33,000+ respondents total. 25-minute survey. All fieldwork was conducted between October 13th and November 16th, 2016.
Edelman Trust Barometer 2017 Full Report Edelman Trust Barometer 2017 Full Report: online survey in 28 countries. 17 years of data 33,000+ respondents total. All fieldwork was conducted between October 13th and November 16th, 2016.
Time Inc. Connected Consumers study Time Inc. Connected Consumers study
Time Inc. AdSense study: Uncovering the value of magazines Time Inc. AdSense study uncovering the value of magazines; proving the effectiveness of magazines; understanding their role in the media mix; and evaluating brand campaigns across media.
Innovation 2016 chapter: Small data How to use data to solve all your problems. Free download of the Small Data chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report.
Innovation 2016 chapter: Distribution models How to distribute your content where you readers are. Chapter extract from FIPP's Innovation in Magazine Media 2016-2017 World Report
Chart of the week: Digital single-copy sales and subs doing well Magazine circulation continues to shift from print to digital. In the news magazine segment single-copy sales are doing rather well. The numbers for digital subscriptions are showing slight growth. However, Pew Research Center doesn’t see cause for outright celebration yet, as the “true strength of that growth is hard to gauge as much of it is tied to new accounting rules as well as greater use of platforms that bundle access to multiple magazines.” This in turn may be more of a financial benefit to readers than publishers. Nevertheless, this is still good news of sorts in times when sales and subs of printed copies are stagnant or in decline. http://www.journalism.org/2016/06/15/news-magazines-fact-sheet/
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