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Innovation 2016 chapter: Small data How to use data to solve all your problems. Free download of the Small Data chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report.
Innovation 2016 chapter: Distribution models How to distribute your content where you readers are. Chapter extract from FIPP's Innovation in Magazine Media 2016-2017 World Report
Chart of the week: Digital single-copy sales and subs doing well Magazine circulation continues to shift from print to digital. In the news magazine segment single-copy sales are doing rather well. The numbers for digital subscriptions are showing slight growth. However, Pew Research Center doesn’t see cause for outright celebration yet, as the “true strength of that growth is hard to gauge as much of it is tied to new accounting rules as well as greater use of platforms that bundle access to multiple magazines.” This in turn may be more of a financial benefit to readers than publishers. Nevertheless, this is still good news of sorts in times when sales and subs of printed copies are stagnant or in decline. http://www.journalism.org/2016/06/15/news-magazines-fact-sheet/
Chart of the week: We like emails to spark our interest Email marketing is still one of the most effective ways to get potential consumers interested in a product. What stands true for clothes and sneakers also goes for publishing products. According to data published in a new study by Adobe Digital Insights, the (in digital terms) relatively old-school method of emailing people shows a year-on-year decline, but still is by far the most liked method. Almost 50 per cent of the respondents said they preferred to be contacted this way. Perhaps even more surprisingly, the direct mail comes in second place. Then again, all marketing methods on the rise are digital or semi-digital: apps, social media, text messages and even phone calls.
Magnetic: Metrics that Matter 2016 presentation Presentation at Sparks on 27 September 2016 of the Magnetic research commissioned with Carat to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
Magnetic: Metrics that Matter 2016 Report Full report of the Magnetic research commissioned with Carat in the UK to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
MPA Magazine Media Factbook 2016/17 The definitive source of magazine media research in the US from MPA - the Association of Magazine Media. Derived from third-party sources and MPA’s own research and data collection information. Published August 2016. 92 pages.
Chart of the week: UK leads in revenue from ePublishing One might think so-called ePublishing is nothing but holding on to past formats, adapting them to fit the digital age. However, depaperising legacy media formats such as books, magazines and newspapers whilst holding on to the underlying format is not without merit, and more importantly yields financial return. As the infographic by Statista shows, revenue from eBooks, eMagazines and ePapers is strong in the UK, followed by Germany and France. The graphic doesn’t include revenue from open access content, paid content of newspaper or magazine websites and print or bundled subscriptions where digital editions come as a free extra.
Chart of the week: Magazine advertising is still highly effective Spending money is easy. Spending money to get more money back is somewhat trickier. Advertising is all about your return on ad spend (ROAS). At the end of the day, you don’t want to burn your dollars for the sake of it, but want to fan the flames to generate more sales. Data provided by Nielsen Catalina Solutions published by ARF suggests that ROAS is still highest for magazines. As the infographic by Statista shows it stands at $3.94, meaning that for every dollar invested in advertising with magazines, companies can expect to get close to four dollars back in incremental sales. It’s the quality deal, so to say. At least it tops display advertising, television and mobile campaigns, even cross media advertising can’t beat the mag deal, according to the report.
Chart of the week: Why users block ads Publishers depend on revenue from digital advertising. This form of income has weakened for various reasons. Among them are the move to smaller mobile screens, the market power of Facebook and Google, and last but not least the rise of ad-blocking, especially among younger users.
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