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programmatic advertising

Magnetic: Metrics that Matter 2016 presentation Presentation at Sparks on 27 September 2016 of the Magnetic research commissioned with Carat to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
MPA Magazine Media Factbook 2016/17 The definitive source of magazine media research in the US from MPA - the Association of Magazine Media. Derived from third-party sources and MPA’s own research and data collection information. Published August 2016. 92 pages.
Digital Innovators' Summit 2016 Special Report This FIPP Insight Special Report, compiled by Ashley Norris and Sadie Hale, highlights some of the key discussions from the FIPP/VDZ Digital Innovators' Summit which took place 21-22 March 2016 in Berlin, Germany.
What you should know about developing trends in the world of programmatic advertising Frank Bachér, MD, Rubicon Project, Northern Europe, Germany, presents at the Digital Innovators' Summit on 22 March 2016.
Strategies to combat ad blocking and increase ad effectiveness Ben Barokas, CEO, Sourcepoint, USA, presents at FIPP's Digital Innovators' Summit in Berlin on 22 March 2016.
Ad blocking bigger in Continental Europe than in UK Ad blocking isn’t very popular with publishers. Suppressing online ads could develop to become a real problem as revenue from online ads would be in jeopardy. In turn blocking users who block ads doesn’t seem to hold a long-term solution, as locking out users would infringe on site traffic. There doesn’t seem to be a well thought out strategy to counter the ad blocking trend, for the time being. Especially in Continental Europe ad blocking seems to be trending, with the two most populous nations, Germany and France, at the helm of the list. There, close to or even more than a quarter of users surfing the web with their desktop devices seek to avoid advertising. In the UK and US users don’t seem to mind ads as much. But still some 10 percent use blocking software to rid their screens of unwanted content.
FIPP Insight Special Report: Themes from the FIPP World Congress 2015 An in-depth look at the themes from the FIPP World Congress, 13-15 October 2015, Toronto, Canada
Innovation 2015 Chapter Extract: Get on the programmatic train, or get run over by it This chapter extract from Innovation in Magazine Media 2015-16 World Report investigates the ins and outs of programmatic advertising.
Programmatic and RTB - A perspective for publishers on delivering trust and value: Mike Shaw, comScore Speaker presentation from the FIPP/VDZ/eMediaSF Digital Innovators' Summit (DIS), held 21-24 March 2015 in Berlin, Germany.
Celebrate the best innovations worldwide with the launch of the Innovation 2015-2016 World Report: Juan Señor, Partner & John Wilpers, Senior Director, Innovation Consulting Group, Spain/USA (Part 1 of 2) Speaker presentation from the FIPP/VDZ/eMediaSF Digital Innovators' Summit (DIS), held 21-24 March 2015 in Berlin, Germany. Part 1 of 2 downloads.
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