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Viewing Resources By Subject - native advertising


native advertising

Magnetic: Metrics that Matter 2016 presentation Presentation at Sparks on 27 September 2016 of the Magnetic research commissioned with Carat to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
Magnetic: Metrics that Matter 2016 Report Full report of the Magnetic research commissioned with Carat in the UK to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
MPA Magazine Media Factbook 2016/17 The definitive source of magazine media research in the US from MPA - the Association of Magazine Media. Derived from third-party sources and MPA’s own research and data collection information. Published August 2016. 92 pages.
Native Advertising Trends 2016 - The Magazine Media Industry Research report by FIPP and the Native Advertising Institute (NAI)
FIPP London speaker presentation: Jesper Laursen, Native Advertising Insititute Trends in native advertising: Results from an exclusive research project conducted by the Native Advertising Institute for FIPP London
Digital Innovators' Summit 2016 Special Report This FIPP Insight Special Report, compiled by Ashley Norris and Sadie Hale, highlights some of the key discussions from the FIPP/VDZ Digital Innovators' Summit which took place 21-22 March 2016 in Berlin, Germany.
Strategies to combat ad blocking and increase ad effectiveness Ben Barokas, CEO, Sourcepoint, USA, presents at FIPP's Digital Innovators' Summit in Berlin on 22 March 2016.
Chart of the week: Native ads - the imitation game The new quality of advertising in online news media can be summed up in the notion that for ads it’s better to fit into their environment than to stand out too much. Ads need to shed their alien quality to get the user to engage. In effect, advertisers now see the need to add value to their ads by molding them to fit into their environment. This is why advertisers are learning the native language of publishers, imitating their core product to get the intended audience to read, watch and listen. From this follows, that you don’t as much advertise but turn ads into products. For the media carrying ads this goes hand in hand with willingly further blurring the lines between editorial content and advertising, or at least the boundaries becoming paper-thin (pun intended). (What the ethical implications might be is written on another page, though just one click away.) Because native advertising is a relatively new tool, there are still some hurdles that need to be taken. This week’s Statista chart shows what industry makers think the highest obstacles are to implementing native advertising to full effect.
Ad blocking bigger in Continental Europe than in UK Ad blocking isn’t very popular with publishers. Suppressing online ads could develop to become a real problem as revenue from online ads would be in jeopardy. In turn blocking users who block ads doesn’t seem to hold a long-term solution, as locking out users would infringe on site traffic. There doesn’t seem to be a well thought out strategy to counter the ad blocking trend, for the time being. Especially in Continental Europe ad blocking seems to be trending, with the two most populous nations, Germany and France, at the helm of the list. There, close to or even more than a quarter of users surfing the web with their desktop devices seek to avoid advertising. In the UK and US users don’t seem to mind ads as much. But still some 10 percent use blocking software to rid their screens of unwanted content.
7 key themes from FIPP Middle East and Asia, 10-11 February 2016 Chris Llewellyn, FIPP president and CEO, presents 7 key themes from FIPP Middle East and Asia, 10-11 February 2016.
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