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Innovation 2016 chapter: How to make mobile the monster it should be Innovation 2016 chapter on how to go mobile-only and replace desktop ads with mobile-friendly formats and contextually relevant ad messages
Chart of the week: Users engage with long form on mobile Since the dawn of the digital age news publishers have been on the front lines, having to adapt to the online world fastest. Although it’s still hard to make money from it, online has turned out to be the best way to disseminate news. News can be accessed fast and easy online, especially on mobiles. However, there is one long-standing prejudice against the online news consumer. He has a reputation for having a very short attention span, which in turn means that the shorter the news piece, the better. ‘Make it Twitter-length’, seems to have been the new motto. This isn’t the whole truth. Research by the PEW Research Center in partnership with Parse.ly shows, that the long-form has gained traction on mobiles. http://www.journalism.org/2016/05/05/long-form-reading-shows-signs-of-life-in-our-mobile-news-world/pj_2016-05-05_long-form-01/ On the one hand, there are much more short-form news articles than long-form pieces online. (Of the 74,840 articles accessed for the study only 24% were long-form, ≥ 1,000 words). But the average number of unique visitors (complete interactions) for the long-form is on par with that for the short-form. The extra length doesn’t put users off and they like engaging with the long-form, well, for longer. “When it comes to the relative time consumers spend with this content, long-form journalism does have a place in today’s mobile-centric society,” the PEW report concludes.
Digital Innovators' Summit 2016 Special Report This FIPP Insight Special Report, compiled by Ashley Norris and Sadie Hale, highlights some of the key discussions from the FIPP/VDZ Digital Innovators' Summit which took place 21-22 March 2016 in Berlin, Germany.
7 key themes from FIPP Middle East and Asia, 10-11 February 2016 Chris Llewellyn, FIPP president and CEO, presents 7 key themes from FIPP Middle East and Asia, 10-11 February 2016.
Chart of the week: The fastest-growing App categories in 2015 Over the past few years, smartphones and tablets have completely changed the way we interact with media. We may still be listening to the radio, read the news and or watch television shows, but more and more often we’re doing it on our mobile devices or, to be more precise, within apps. - See more at: http://www.fipp.com/news/insightnews/chart-of-the-week-the-fastest-growing-app-categories#sthash.le7VXEwZ.dpuf
FIPP Insight Special Report: Themes from the FIPP World Congress 2015 An in-depth look at the themes from the FIPP World Congress, 13-15 October 2015, Toronto, Canada
Chart of the week: Mobile media spend on the rise According to estimates published by McKinsey, mobile media spending (that includes consumer spending as well as advertising expenditure) will account for 37% of worldwide digital media spending in 2015. A chart from Statista shows the prediction forwards to 2019.
Forester Report: Make the most of analytics to meet your mobile objectives Mobile now represents more than 20% of overall traffic to websites and yet only 38% of marketers surveyed use a mobile analytics solution. The Forrester report provides insights from mobile marketing executives and outlines the steps to take to measure and optimise mobile initiatives.
Transforming a 200-year old publisher to become a mobile first powerhouse Ebner Verlag is aggressively transforming business – in the way it approaches markets and niches, its employees, content and the systems to support it. They’re seeing real success. Gerrit Klein explains how the company is going about developing multi-platform businesses, while Dominik Grau will showcase the massive successes the company has had with transforming WatchTime, a print brand published in several countries, into a mobile-first, luxury brand. In this session, Klein and Grau will provide you with practical “how tos” on multi-platform transformation, on a company-wide and brand-specific level.
Building mobile communities WeChat, the Internet giant Tencent’s messaging platform, first took China by storm, and is now in the process of rolling out the service worldwide. We hear more about their mobile community building strategies, how it differs from market to market (if at all) and how publishers can work with the platform.
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