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magazines

Innovation 2016 chapter: Small data How to use data to solve all your problems. Free download of the Small Data chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report.
Innovation 2016 chapter: Offbeat How to inspire, entertain, provoke and surprise. Free download of the Offbeat chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report
Innovation 2016 chapter: Distribution models How to distribute your content where you readers are. Chapter extract from FIPP's Innovation in Magazine Media 2016-2017 World Report
Magnetic: Metrics that Matter 2016 presentation Presentation at Sparks on 27 September 2016 of the Magnetic research commissioned with Carat to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
Magnetic: Metrics that Matter 2016 Report Full report of the Magnetic research commissioned with Carat in the UK to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
MPA Magazine Media Factbook 2016/17 The definitive source of magazine media research in the US from MPA - the Association of Magazine Media. Derived from third-party sources and MPA’s own research and data collection information. Published August 2016. 92 pages.
Innovation 2016 chapter: How to solve the ad blocking crisis: Fix, don't fight innovation-2016-chapter-how-to-solve-adblocking
Chart of the week: Magazine advertising is still highly effective Spending money is easy. Spending money to get more money back is somewhat trickier. Advertising is all about your return on ad spend (ROAS). At the end of the day, you don’t want to burn your dollars for the sake of it, but want to fan the flames to generate more sales. Data provided by Nielsen Catalina Solutions published by ARF suggests that ROAS is still highest for magazines. As the infographic by Statista shows it stands at $3.94, meaning that for every dollar invested in advertising with magazines, companies can expect to get close to four dollars back in incremental sales. It’s the quality deal, so to say. At least it tops display advertising, television and mobile campaigns, even cross media advertising can’t beat the mag deal, according to the report.
NCS Study on Return on Advertising Spend (ROAS): Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms? Nielsen Catalina Solutions (NCS) presented this study at the Advertising Research Foundation Audience Measurement 2016 conference that showed magazines deliver the highest return, with an average return of US$3.94 for every dollar spent on advertising
Native Advertising Trends 2016 - The Magazine Media Industry Research report by FIPP and the Native Advertising Institute (NAI)
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