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content strategy

DIS speaker presentation: John Wilpers, Innovation Media Consulting Top innovations in media, from around the world
Digital Innovators' Summit 2016 Special Report This FIPP Insight Special Report, compiled by Ashley Norris and Sadie Hale, highlights some of the key discussions from the FIPP/VDZ Digital Innovators' Summit which took place 21-22 March 2016 in Berlin, Germany.
7 key themes from FIPP Middle East and Asia, 10-11 February 2016 Chris Llewellyn, FIPP president and CEO, presents 7 key themes from FIPP Middle East and Asia, 10-11 February 2016.
FIPP Insight Special Report: Themes from the FIPP World Congress 2015 An in-depth look at the themes from the FIPP World Congress, 13-15 October 2015, Toronto, Canada
Chart of the week: Long form readers stick to stories from trusted sources A study, funded by Columbia University’s Tow Center for Digital Journalism, looked at how 63 self-identified long form readers found and read 1,349 long stories over the course of 21 days. A chart from Statista visualises where readers are more likely to invest their time.
Innovation 2015 chapter: Will native advertising save or kill your brand? Innovation in Magazine Media chapter on how to get native advertising right: bad native advertising is deadly, great native advertising is extremely lucrative.
Econsultancy Digital Trends 2015 A survey of more than 6,000 business professionals with an interest in digital business. The fourth year of the survey run in partnership with Adobe as part of the Quarterly Digital Intelligence Briefing. Customer experience is seen as the stand-out imperative for 2015 and beyond. Also highlighted is the emergence of targeting and personalisation as the highest digital-related priority, just ahead of content optimisation.
Forester Report: Make the most of analytics to meet your mobile objectives Mobile now represents more than 20% of overall traffic to websites and yet only 38% of marketers surveyed use a mobile analytics solution. The Forrester report provides insights from mobile marketing executives and outlines the steps to take to measure and optimise mobile initiatives.
Following audiences wherever they are Developments with mobile, social, video and elsewhere are driving seismic changes in media consumption habits, and publishers have to adapt with speed to follow audiences to wherever they congregate and consume content, and ways in which they consume it. Within this, content is a strategic resource – it attracts, stimulates, inspires, connects … and enables opportunities around which monetisation is built. National Geographic is a stellar showcase of operating in a multi-dimensional, multi-platform world. Get your what, why, how and so what questions answered.
FIPP Insight Special Report: Content The World Media Trends Content report is the sixth of an in-depth series from FIPP Insight and World Newsmedia Network (WNMN). The report looks at digital content and usership and the trends reshaping the way content is produced and published.
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