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FIPP World Congress Draft Agenda Exclusive preview for FIPP Members of the working draft Note: All aspects of the agenda remain subject to change
DIS speaker presentation: John Wilpers, Innovation Media Consulting Top innovations in media, from around the world
FIPP Asia-Pacific speaker presentations: Geoff Tan, SPH Magazines The art of magazine media
Chart of the week: The young read news online, the older watch news on TV It is a truism that the young don’t read anymore, swiping around on their smartphones, probably watching videos all day. It’s just that this isn’t necessarily true. As data collected by the Pew Research Center suggests, the young do read, and they actually read more than the older generations, at least when it comes to the news. However, the young don’t take to paper anymore. Those under the age of 50 go online to get their headline fix. Those who are over 50 years of age show greater affinity to watching their news on television. When they do read, they prefer the newspaper much more than the younger.
Chart of the week: We like emails to spark our interest Email marketing is still one of the most effective ways to get potential consumers interested in a product. What stands true for clothes and sneakers also goes for publishing products. According to data published in a new study by Adobe Digital Insights, the (in digital terms) relatively old-school method of emailing people shows a year-on-year decline, but still is by far the most liked method. Almost 50 per cent of the respondents said they preferred to be contacted this way. Perhaps even more surprisingly, the direct mail comes in second place. Then again, all marketing methods on the rise are digital or semi-digital: apps, social media, text messages and even phone calls.
FIPP Asia-Pacific speaker presentation: Owen Lee, UDN.com How UDN.com develops digital revenues from content archives
FIPP Asia-Pacific speaker presentation: Philipp Jacke, Media Carrier How the disruptive change of digital reading in the airline industry creates opportunities for publishers to exploit
FIPP Asia-Pacific speaker presentations: Chris Llewellyn, FIPP 7 lessons from Singapore
FIPP Asia-Pacific speaker presentation: Karen Taylor Brown, Refraction Media How Refraction Media built a multi-platform educational publishing business from scratch
FIPP Asia-Pacific speaker presentation: Chie Ogura, Shueisha Inc. How to build a successful ecommerce operation
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