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advertising strategy

Chart of the week: We like emails to spark our interest Email marketing is still one of the most effective ways to get potential consumers interested in a product. What stands true for clothes and sneakers also goes for publishing products. According to data published in a new study by Adobe Digital Insights, the (in digital terms) relatively old-school method of emailing people shows a year-on-year decline, but still is by far the most liked method. Almost 50 per cent of the respondents said they preferred to be contacted this way. Perhaps even more surprisingly, the direct mail comes in second place. Then again, all marketing methods on the rise are digital or semi-digital: apps, social media, text messages and even phone calls.
Magnetic: Metrics that Matter 2016 presentation Presentation at Sparks on 27 September 2016 of the Magnetic research commissioned with Carat to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
Magnetic: Metrics that Matter 2016 Report Full report of the Magnetic research commissioned with Carat in the UK to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
Innovation 2016 chapter: How to make mobile the monster it should be Innovation 2016 chapter on how to go mobile-only and replace desktop ads with mobile-friendly formats and contextually relevant ad messages
MPA Magazine Media Factbook 2016/17 The definitive source of magazine media research in the US from MPA - the Association of Magazine Media. Derived from third-party sources and MPA’s own research and data collection information. Published August 2016. 92 pages.
Innovation 2016 chapter: How to solve the ad blocking crisis: Fix, don't fight innovation-2016-chapter-how-to-solve-adblocking
NCS Study on Return on Advertising Spend (ROAS): Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms? Nielsen Catalina Solutions (NCS) presented this study at the Advertising Research Foundation Audience Measurement 2016 conference that showed magazines deliver the highest return, with an average return of US$3.94 for every dollar spent on advertising
Native Advertising Trends 2016 - The Magazine Media Industry Research report by FIPP and the Native Advertising Institute (NAI)
Digital Innovators' Summit 2016 Special Report This FIPP Insight Special Report, compiled by Ashley Norris and Sadie Hale, highlights some of the key discussions from the FIPP/VDZ Digital Innovators' Summit which took place 21-22 March 2016 in Berlin, Germany.
Chart of the week: $7.2bn will be lost in money spent on online ads this year To think that robots need to have a physical appearance to wreak havoc in the real world is a fallacy. Best example: online advertising. ANA and White Ops have conducted their second study on ad bots. In The Bot Baseline: Fraud In Digital Advertising they predict that due to the generation of non-human traffic an epic US$7.2bn will be lost in money spent on online ads this year. Who then should be responsible for combatting the bot army? Of the advertisers taking part in the above mentioned study 17 per cent see themselves as the responsible party, but lay the brunt of responsibility at the feet of the middlemen, the agencies. 26 per cent thought all stakeholders had a shared responsibility to fight the fakers.
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