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White Papers

FIPP Insight Awards 2017: Time Inc. UK, TRESemmé Beauty Full Volume Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: Time Inc. UK, Developing the Native Story Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: NEWBASE, The Format Effect Series Silver Winner of the research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: The Economist Group, Thought Leadership Disrupted: New rules for the content age Silver Winner research campaign of the FIPP Insight Awards 2017. The Economist Group and Hill & Knowlton Strategies set out to better understand the current state of content marketing aimed at business executives. They did this by undertaking research to explore the impact of the phenomenal increase in content from publishers, brands and agencies, particularly as it relates to thought leadership, on both the executives who consume it and the marketers who are trying to reach them.
FIPP Insight Awards 2017: Time Inc. UK, Live the Passion Gold Winner research campaign of the FIPP Insight Awards 2017. The Passion Response Study looked at general data on who reads magazines online and offline, the overlap between online and offline , time spent and other metrics, but it also delved deeper by title genre to look at the data across fashion , home, health, food , lifestyle and weekly titles online and offline. In addition, the ad recall section covered the implications on the path to purchase.
FIPP Insight Awards 2017: Magazine Networks Australia, Passion Response Survey Gold Winner research campaign of the FIPP Insight Awards 2017. The Passion Response Study looked at general data on who reads magazines online and offline, the overlap between online and offline , time spent and other metrics, but it also delved deeper by title genre to look at the data across fashion , home, health, food , lifestyle and weekly titles online and offline. In addition, the ad recall section covered the implications on the path to purchase.
FIPP Insight Awards 2017: Magnetic, the New Influencer Ecosystem Overall Winner research campaign of the FIPP Insight Awards 2017. Influencer marketing is increasingly being used in the media mix and this trend only seems set to grow with 84 per cent of marketing professionals worldwide expecting to launch a campaign involving an influencer in the next 12 months. The influencer ecosystem is evolving, with brands exploring new strategies and commercial opportunities. Magnetic set out to explore the role of magazine media in this new influencer ecosystem and the impact they have in terms of reach and engagement compared to other channels.
Zenith's Advertising Expenditure Forecasts executive summary Underlying growth in global adspend strengthens in 2017 - Recovery in Latin America and Central & Eastern Europe - Asia Pacific is leading global adspend growth - Weak growth in the UK drags down Western Europe - Media & entertainment advertisers most confident of growth this year
Zenith's Advertising Expenditure Forecasts executive summary Underlying growth in global adspend strengthens in 2017 - Recovery in Latin America and Central & Eastern Europe - Asia Pacific is leading global adspend growth - Weak growth in the UK drags down Western Europe - Media & entertainment advertisers most confident of growth this year
Contents page - Innovation in Magazine Media 2017-2018 World Report Index of contents of the FIPP annual report: Innovation in Magazine Media 2017-2018 World Report
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