Viewing Resources By Resource - White Papers

White Papers

FIPP Insight Report: How to get into VR and 360 video When Facebook bought Oculus VR, maker of the Oculus Rift virtual reality headset, for $2 billion in March 2014, many people wondered: really? $2 USD billion for the company that produces equipment and software to play video games?
Innovation 2016 chapter: Culture Innovation starts with the leader. Without leadership, training, and rewards, innovation will not happen. Free download of the Culture chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report
Innovation 2016 chapter: Small data How to use data to solve all your problems. Free download of the Small Data chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report.
Innovation 2016 chapter: Offbeat How to inspire, entertain, provoke and surprise. Free download of the Offbeat chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report
Digital Innovators' Summit 2017 first programme The first peek at the Digital Innovators' Summit 2017 programme
Innovation 2016 chapter: Distribution models How to distribute your content where you readers are. Chapter extract from FIPP's Innovation in Magazine Media 2016-2017 World Report
Magnetic: Metrics that Matter 2016 Report Full report of the Magnetic research commissioned with Carat in the UK to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
MPA Magazine Media Factbook 2016/17 The definitive source of magazine media research in the US from MPA - the Association of Magazine Media. Derived from third-party sources and MPA’s own research and data collection information. Published August 2016. 92 pages.
Innovation 2016 chapter: How to solve the ad blocking crisis: Fix, don't fight innovation-2016-chapter-how-to-solve-adblocking
NCS Study on Return on Advertising Spend (ROAS): Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms? Nielsen Catalina Solutions (NCS) presented this study at the Advertising Research Foundation Audience Measurement 2016 conference that showed magazines deliver the highest return, with an average return of US$3.94 for every dollar spent on advertising
Go to Full Site