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Chart of the week: Where Instagram's stationary users hail from Instagram is one of the rising stars of social media, taking advantage of users’ preference for pics and vids on the net. This statistic (https://www.similarweb.com/website/instagram.com) represents the regional distribution of Instagram traffic in January 2017. The greatest share of desktop traffic to Instagram was from the United States, 18.34 percent of traffic, while traffic from the United Kingdom accounted for 4.01 percent of site visits. Russians, Brazilians and the Turkish are the other most prolific stationary users of this particular social media outlet. In total, Instagram had 1.8 billion visits in January with an average visit duration of 6:16 minutes.
Chart of the week: which social media channels digital marketers rely on Facebook is first choice for social media advertising. From second position onwards the field becomes more leveled. Instagram, which is owned by Facebook, is quickly gaining popularity among marketers and could snatch up Twitter’s place as the second most relevant social advertising channel. Given the network’s steady rise in popularity you might expect that number to grow a lot in the future. https://www.socialfresh.com/the-future-of-social-media-marketing-stats/
Chart of the week: Fake news and how it's perceived “The Trump campaign has confirmed to Hannity.com that Mr. Trump did indeed send his plane to make two trips from North Carolina to Miami, Florida to transport over 200 Gulf War Marines back home.” The story posted in May 2016 was a fake. Trump never sent his plane to bail out the soldiers in 1991, after they had returned home from the first Gulf War. However 49 percent of respondents asked in December 2016 by Ipsos thought this was probably very accurate. Another fake story originated on the satirical website WTOE 5 News in July 2016. The headline read: “Pope Francis Shocks World, Endorses Donald Trump for President, Releases Statement.” This, of course, wasn’t true either. Still, 28 percent of the 3,015 respondents thought this very likely might have been the case. While many people state that they’d be able to spot a fake in the news, actually it seems to be harder than many think.
Edelman Trust Barometer 2017 Executive Summary Edelman Trust Barometer 2017 Executive Summary. Online survey in 28 countries. 17 years of data. 33,000+ respondents total. 25-minute survey. All fieldwork was conducted between October 13th and November 16th, 2016.
Edelman Trust Barometer 2017 Full Report Edelman Trust Barometer 2017 Full Report: online survey in 28 countries. 17 years of data 33,000+ respondents total. All fieldwork was conducted between October 13th and November 16th, 2016.
Time Inc. Connected Consumers study Time Inc. Connected Consumers study
Time Inc. AdSense study: Uncovering the value of magazines Time Inc. AdSense study uncovering the value of magazines; proving the effectiveness of magazines; understanding their role in the media mix; and evaluating brand campaigns across media.
Chart of the week: Gen X spends more time on social media than millennials When you think social media you probably have a Millennial in mind, checking his smartphone for minor movements. Actually, as data compiled by Nielsen for their 2016 Social Media Report shows (http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.html), it’s their predecessors, members of the Generation X, who are the more prolific social media consumers. Of the 168 hours in the week those between 35 and 49 years of age spend 31 hours and 40 minutes consuming media on average. They devote close to 7 hours of that time to social alone, almost 40 minutes more than the average Millennial. However, if you look at it from the percentage perspective the average Millennial devotes more of his media time to social, 24 percent, 2 percentage points more than his Gen X equivalent.
Chart of the week: App usage still growing, but unevenly n the ten years since the inception of the smartphone, the handy programs that go with it have shown to be a staggering growth market. As research by Flurry shows (http://flurrymobile.tumblr.com/post/155761509355/on-their-tenth-anniversary-mobile-apps-start), app usage is still on the rise. For 2016 usage measured in sessions showed an average year-on-year growth of 11 percent. However, growth has become uneven and for the first time Flurry recorded some app usage falling off for certain categories. The world of messaging & social (Facebook, WhatsApp et al.) is still showing strong growth. Measured in time spent messaging & social grew 394 percent. Sports apps (e.g. watching live sports) came in second best. Health & fitness apps, of the likes that guide you through your exercises or track your achievements, fared well too. Other app usage is down. Most notably in the field of personalisation that allow you to customise your mobile. The darling of the mobile industry, gaming, lost out too! Also, the world of news & magazines is showing signs of slight cooling. “With news and magazines sessions down 5 percent and music, media and entertainment up only 1 percent, it’s safe to say that social has absorbed the media industry.” Flurry tracked 940,000 applications, across 2.1 billion devices, in 3.2 trillion sessions.
Chart of the week: Nature and entertainment take the lead on social media Nature and entertainment are the leading social media categories in the United States by share of voice, according to data provided by Sheareablee (http://blog.shareablee.com/the-top-10-media-publishers-for-july-2016). Food, fashion, and general news also have a fair share on platforms such as Facebook, Twitter, Instagram and YouTube. Women’s interests, politics and travel also made the top ten topics.
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