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Chart of the week: App usage still growing, but unevenly n the ten years since the inception of the smartphone, the handy programs that go with it have shown to be a staggering growth market. As research by Flurry shows (http://flurrymobile.tumblr.com/post/155761509355/on-their-tenth-anniversary-mobile-apps-start), app usage is still on the rise. For 2016 usage measured in sessions showed an average year-on-year growth of 11 percent. However, growth has become uneven and for the first time Flurry recorded some app usage falling off for certain categories. The world of messaging & social (Facebook, WhatsApp et al.) is still showing strong growth. Measured in time spent messaging & social grew 394 percent. Sports apps (e.g. watching live sports) came in second best. Health & fitness apps, of the likes that guide you through your exercises or track your achievements, fared well too. Other app usage is down. Most notably in the field of personalisation that allow you to customise your mobile. The darling of the mobile industry, gaming, lost out too! Also, the world of news & magazines is showing signs of slight cooling. “With news and magazines sessions down 5 percent and music, media and entertainment up only 1 percent, it’s safe to say that social has absorbed the media industry.” Flurry tracked 940,000 applications, across 2.1 billion devices, in 3.2 trillion sessions.
Chart of the week: Nature and entertainment take the lead on social media Nature and entertainment are the leading social media categories in the United States by share of voice, according to data provided by Sheareablee (http://blog.shareablee.com/the-top-10-media-publishers-for-july-2016). Food, fashion, and general news also have a fair share on platforms such as Facebook, Twitter, Instagram and YouTube. Women’s interests, politics and travel also made the top ten topics.
Chart of the week: How confusing is fake news and who is responsible? Made-up news has been a major talking point this year. The issue was highlighted during and after the U.S. presidential elections in November. According to a survey by Pew Research Center, most Americans suspect that so-called fake news aren’t just a nuisance but are having a real impact. About two-in-three adults (64 percent) say fabricated stories cause a great deal of confusion about the basic facts of current issues and events. And it seems the responsibility to counter such fake news lies more-or-less evenly distributed between the general public, the government and the social media platforms who are used to spread the fake stories, according to those surveyed. http://www.journalism.org/2016/12/15/many-americans-believe-fake-news-is-sowing-confusion/
Chart of the week: The world's biggest publishing markets The USA and China were the top publishing markets measured by revenue for the third consecutive year. These two publishing powers are followed by the three major European economies Germany, the United Kingdom and France. According to the International Publishers Association, America recorded a healthy bounce back from 2014 to 2015, with an increase of €2bn to €24.9 (US$ 27.8bn). The US market has therefore been able to reverse its fortunes, as it had shrunk from 2013 to 2014. In China however, the industry recorded a slight decline, from €10.6bn to €10.5bn.
Chart of the week: Digital single-copy sales and subs doing well Magazine circulation continues to shift from print to digital. In the news magazine segment single-copy sales are doing rather well. The numbers for digital subscriptions are showing slight growth. However, Pew Research Center doesn’t see cause for outright celebration yet, as the “true strength of that growth is hard to gauge as much of it is tied to new accounting rules as well as greater use of platforms that bundle access to multiple magazines.” This in turn may be more of a financial benefit to readers than publishers. Nevertheless, this is still good news of sorts in times when sales and subs of printed copies are stagnant or in decline. http://www.journalism.org/2016/06/15/news-magazines-fact-sheet/
FIPP Asia-Pacific speaker presentations: Geoff Tan, SPH Magazines The art of magazine media
Chart of the week: The young read news online, the older watch news on TV It is a truism that the young don’t read anymore, swiping around on their smartphones, probably watching videos all day. It’s just that this isn’t necessarily true. As data collected by the Pew Research Center suggests, the young do read, and they actually read more than the older generations, at least when it comes to the news. However, the young don’t take to paper anymore. Those under the age of 50 go online to get their headline fix. Those who are over 50 years of age show greater affinity to watching their news on television. When they do read, they prefer the newspaper much more than the younger.
Innovation 2016 chapter: Micropayments How micropayment can deliver new revenue, new readers, and new insights
Chart of the week: Young Facebook users snub ads Ad blocking is a trend that gets the industry worried. It doesn't just apply to regular homepages but also affects social media sites that have become important marketing and advertising channels. Data by the GlobalWebIndex and Statista estimates show that many of the more youthful Facebook users have ad blocker's installed on their desktop computers. Close to 50 percent in the 16 to 24 year segment show severe signs of ad aversion. The picture becomes less grim the older the users get. However, the overall rate still stands at 40 percent.
Magnetic: Metrics that Matter 2016 presentation Presentation at Sparks on 27 September 2016 of the Magnetic research commissioned with Carat to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
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