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Chart of the week: Photo-centric magazines are doing well on Instagram Instagram has developed into an important marketing channel alongside the other usual suspects, like Facebook and Twitter. Data published by Magazine Media 360 (http://www.magazine.org/sites/default/files/MM360-Social-Media-Report-Q1-2017_0.pdf) indicates that some magazines really know how to exploit this channel well. Among them, National Geographic really stands out. It has the most followers on Instagram by far. Counting in the regular magazine and the Traveler spin-off, the brand has more than 90 million followers to show for! Instagram being a social media outlet that concentrates on images, it makes total sense that the more photo-centric magazines sport the most followers, among them other big names such as Vogue, Playboy and Time.
FIPP World Congress 2017 agenda Draft agenda for the Day 1 and Day 2 speaker programme (as at 21 June 2017) All speakers showing here are confirmed, but note this remains a working agenda and it's subject to change. FIPP World Congress 2017 9-11 October 2017 Tobacco Dock, London fippcongress.com
Chart of the week: Millennials are the most prolific digital assistant users They haven't had their big-time breakthrough yet. Still, digital voice assistants - such as Amazon’s Alexa, Apple’s Siri, Google Now and Microsoft’s Cortana - are on the rise. The generation fastest taking a liking to the digital servants are Millennials (born between 1981 and 2000). This isn't all that surprising, as most of them are digital natives. However, the gap to the next youngest generation, the Generation X (born 1965 to 1980) will keep on widening, as their pace of adoption will likely lag behind that of the Millennials, according to predictions made by eMarketer (https://www.emarketer.com/Article/Alexa-Say-What-Voice-Enabled-Speaker-Usage-Grow-Nearly-130-This-Year/1015812). While the number of Millennial users is likely to jump 16 percentage points from 23.3 in 2016 to 39.3 per cent in 2019, the Xers could possibly leap a mere 3.8 points in the same time period.
Chart of the week: The biggest advertising markets worldwide With more than $190 billion in ad spend, the U.S. still dwarfs all other markets and has as much ad expenditure to show for as the six following markets combined in 2016. According to research by Zenith (https://www.publicismedia.de/wp-content/uploads/2017/03/2017-03-27-aef-executive-summary.pdf), the top seven advertising markets will remain stable until 2019. In second place, China has more than $80 billion on its books and is one of the largest contributors to growth. Indeed, the whole region is in bloom, including India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam. "Zenith predicts global ad expenditure will grow 4.4 percent in both 2017 and 2018, reaching $592 billion by the end of 2018," the authors of the report predict. The only region not contributing to growth is the Middle East and North Africa (MENA), which Zenith unsurprisingly puts down to political turmoil and conflict.
Chart of the week: Media and entertainment top in smartphone share According to a recent Adobe report released at the end of March (https://www.slideshare.net/adobe/adis-us-best-of-the-best ), the smartphone share of visits continued to grow by an average 18 per cent year-over-year across all industries in 2016 in the United States. The top 20 per cent of sites using Adobe Analytics Cloud outperformed their peers by an average of 53 per cent. As our infographic shows, the top 20 per cent in media and entertainment are setting the gold standard for mobile strategy, as 60 per cent of their traffic comes from smartphones. It’s the only industry in which the top dogs get more traffic from smartphones than from other sources. The travel and hospitality industry comes in at second place with 47.1 per cent, almost tying with the automotive industry at 46.8 per cent.
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Chart of the week: Willingness to pay for digital media Amazon opened its marketplace for digital subscriptions recently. In some observers estimation, whatever this particular digital retailer gets into can be considered potentially profitable. On its site, fittingly dubbed "Subscribe with Amazon", media outlets can market magazines and newspapers digitally. Indeed, consumers seem to be willing to part with money for access to legacy media online. According to a recent Statista survey in February (https://www.statista.com/statistics/681181/willingness-to-pay-for-digital-media-united-kingdom-uk/), 21 per cent of the 40 to 49- year olds in Britain would be willing to pay for digital legacy formats, with the 30 to 39 age bracket coming in a close second with 19 per cent. The New York Times for example swung into the profit zone with a steady rise in digital subscriptions, adding 308,000 digital subs in first quarter of 2017. (This might also be down to the current political set-up in the U.S.)
DIS2017 speaker presentation: Agustino Fontevecchia, Editorial Perfil How digital disruption fosters innovation and creates opportunities for Latin American publishers
Chart of the week: Ads in legacy media still most tolerated According to data compiled by Kantar Media, people still prefer advertisements in legacy media, whereas they obviously dislike them more in new media formats. The report is based on a survey of 5,213 adults, 18 years or older with access to the internet, across 5 countries (Brazil, China, France, UK and the US). For this chart we subtracted the answers "I dislike it generally" from those saying "I like it generally, it can be enjoyable" (and discarded "doesn't bother me" or "don't know") to form a sort of index score. According to this, advertising in magazines is the most liked, while advertising in online videos is the least liked. The only legacy media that got a negative score was radio. The only new media format that got a positive mention was online "print".
DIS 2017 in-depth special report In this in-depth, special report from DIS 2017, Ashley Norris and Sadie Hale highlights seven of the key issues discussed by speakers at the recent Digital Innovators’ Summit in Berlin.
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