The 2015-2016 World Report is the most in-depth book about creative media thinking that we have ever published. We are zeroing in on the top ten categories of innovation that can have the biggest, most immediate impact on the future of magazine media.
Innovation was launched at the FIPP/VDZ/eMediaSF Digital Innovators Forum (DIS) on 23 March in Berlin, Germany. Over the years, the launch of the Innovation World Report has become one of the most popular sessions at the DIS as editors John Wilpers and Juan Señor take the audience on a whirlwind tour of the best magazine media innovations from around the world in the past year.
Topics include: successful advertising strategies - covering mobile, native, programmatic and digital ad fraud; e-newsletters; events, print innovations and magazines making a buzz.
Blippar provides interactive content, polls, videos and charts to the book via the free Blippar app.
The digital edition is made available thanks to PressReader.
Subscribe to FIPP's monthly Innovation newsletter (free). Further information from Helen Bland at FIPP.
ISBN print edition: 978-1-872274-79-9
ISBN digital edition: 978-1-872274-80-5
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