Piet van Niekerk

 Piet van Niekerk ()

Piet van Niekerk is content writer at Content Cows.

  • How Jeff Bezos’ insistence on experimentation became part of The Washington Post's regeneration When Amazon CEO Jeff Bezos bought The Washington Post for US$250 million late in 2013 he challenged the staff of the declining legacy newspaper to push the envelope in terms of experimentation with digital storytelling. What followed was not only remarkable growth but also “the opportunity to invest heavily in staff and technology”. 28th Apr 2017 MagWorld
  • How The Times drives habitual digital use with an editions-based approach It’s just over a year since British newspaper The Times abandoned the online breaking news cycle and reverted to three digital deadline-driven editions a day. At the time, industry insiders frowned on the move but now the Murdoch-owned paper is claiming wholesale success. We ask why the ‘editions approach’ to digital publishing seems to be working for The Times and how this could apply to others?   26th Apr 2017 MagWorld
  • How Paris Match's innovative data tool engages audiences during the French election

    The French presidential election is an opportunity for innovators in French journalism to embrace a variety of platforms for political news coverage. Paris Match – founded in 1949 – created among other initiatives its own online data tool to assist readers to analyse political language. The French franchise of Business Insider – only 6 months old – focused on speaking directly to ‘the next generation of French leaders’.

    23rd Apr 2017 MagWorld
  • Hoaxes, myths and lies: a driving force for a more collaborative media?

    CrossCheck, the first collaborative journalism verification project to combat the spread of fake news has been running for just over three months in the run-up to this year’s French presidential election. If successful it could be rolled out to other parts of the world. But will it help safeguard future elections?

    23rd Apr 2017 MagWorld
  • How First Draft and news organisations collaborate to battle fake news In response to the rise of fake news a group of “well-meaning individuals” created First Draft, a not-for-profit initiative dedicated to improving skills and standards in the reporting and sharing of online information. Their timing could not have been better, and First Draft now finds it at the forefront of the battle against fake news. 21st Apr 2017 MagWorld
  • How the tourism sector thinks about storytelling, platforms You would expect “emotional” storytelling and content marketing to feature high on the agenda at a publishers’ convention. But in the tourism sector? Yes. At the world’s largest tourism expo - ITB in Berlin last month - these topics were central themes. Visit Finland set the scene, explaining why they have created their own new digital magazine, in German, for content marketing.  13th Apr 2017 MagWorld
  • How an African travel magazine built a thriving business on trust and brand extensions
    A monthly travel and outdoor lifestyle magazine in Southern Africa is flourishing thanks to the development of multiple income streams from spin-off publications, tours, events, workshops and even a TV show. All this on the back of a trusted printed product, says editor-in-chief Pierre Steyn.
    11th Apr 2017 MagWorld
  • How a startup partnered with Dennis to bring Alphr.es to Spain It’s been six months since the launch of Alphr.es, the Spanish version of Alphr.com, Dennis Publishing’s English language technology website. Establishing the site has been a learning process with valuable lessons learnt about building trust and engagement through good storytelling, says Pablo Bueno, director of Wannacom Comunicación, the startup that struck the licensing deal to bring this award-winning technology site to Spain. 7th Apr 2017 MagWorld
  • Is native advertising about to ‘eat’ the Asia Pacific region? With some projections announcing a brave new world for native advertising in the Asia Pacific region, some experts warn everything is not yet plain sailing.   30th Mar 2017 Insight News
  • How G+J’s Greenhouse Innovation Lab works in pursuit of digital success Since Europe's largest printing and publishing firm, the German publisher Gruner + Jahr launched its Greenhouse Innovation Lab, 22 innovator projects have been tested and validated, with five receiving the green light for development. We look at the project and its early successes. 27th Mar 2017 MagWorld


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