Olga Nasalskaya is a writer, marketing professional, world-class news junkie, and bookworm. She is always on the lookout for innovative storytelling and the latest media trends.
Olga has written for The Washington Post, WAN-IFRA, Republica.Ru and others. In the last decade, she has created multiple digital publications, including Russia Direct, and has worked with many startups in the US and UK, helping them build marketing strategies, branded content, and media relations. Olga is obsessed with martial arts, nutrition science, and learning and teaching foreign languages.
If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalised experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.16th Mar 2017 Insight News
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next