Audience engagement trends in 2017As social channels continue their meteoric surge, publishers face the balancing act of growing their branded sites while using their content to engage audiences on platforms that aren’t theirs.
17th Jan 2017
The ad market in 2017We wade through the predictions for the advertising market in 2017 to identify some trends that could have a major impact on publishers over the next 12 months and beyond.
10th Jan 2017
Magazines reinvented Geoff Tan, managing director (luxury and custom publishing), SPH Magazines, explains how his organisation is embracing change to flourish in a competitive market…
23rd Sep 2016
Video in focusFilmmaker, editor and multimedia journalist, Ivan Abreu, will deliver a video masterclass at next week's FIPP Asia-Pacific conference, which takes place from 27-28 September 2016 in Singapore.
22nd Sep 2016
Asia-Pacific’s mobile conundrumWith diverse regional and cultural differences, the vast Asia-Pacific region delivers a big challenge for publishers: how to service a wide audience while staying relevant and valuable.
13th Sep 2016
The Economist has been on a mission to better define its audience. Joanna Alexandre, Syndication and Licensing Director at The Economist Group, explains how it’s helping deliver content in the formats audiences in Asia want.
Pivoting to a world of opportunityAs the digital world grows evermore complex, many traditional publishers are finding opportunities to evolve their products developing new revenue streams and shifting platforms to scale.
31st Aug 2016