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Jon Watkins

Jon Watkins ()

Jon Watkins has held a range of editorial positions at a number of content agencies and writes on the regularly on issues facing the content industry.

  • How Harvard Business Review is embracing the future

    Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.

    21st Feb 2017 MagWorld
  • The continued power of special interest media – across all platforms The benefits of special-interest titles have long been known. And the opportunities being served up by digital platforms and 360-degree strategies are enhancing their potential even further… 3rd Feb 2017 MagWorld
  • Audience engagement trends in 2017 As social channels continue their meteoric surge, publishers face the balancing act of growing their branded sites while using their content to engage audiences on platforms that aren’t theirs. 17th Jan 2017 MagWorld
  • The ad market in 2017 We wade through the predictions for the advertising market in 2017 to identify some trends that could have a major impact on publishers over the next 12 months and beyond. 10th Jan 2017 MagWorld
  • SPH Magazines' MD on the company's multiplatform strategy Joseph Lee, managing director of new media at SPH Magazines, explains how the business has moved to a multi-platform approach, and its strategy for engaging audiences through digital… 23rd Sep 2016 MagWorld
  • Magazines reinvented
 Geoff Tan, managing director (luxury and custom publishing), SPH Magazines, explains how his organisation is embracing change to flourish in a competitive market… 23rd Sep 2016 MagWorld
  • Video in focus Filmmaker, editor and multimedia journalist, Ivan Abreu, will deliver a video masterclass at next week's FIPP Asia-Pacific conference, which takes place from 27-28 September 2016 in Singapore. 22nd Sep 2016 MagWorld
  • Asia-Pacific’s mobile conundrum With diverse regional and cultural differences, the vast Asia-Pacific region delivers a big challenge for publishers: how to service a wide audience while staying relevant and valuable. 13th Sep 2016 MagWorld
  • The Economist’s ‘globally curious’ audience strategy in Asia
    The Economist has been on a mission to better define its audience. Joanna Alexandre, Syndication and Licensing Director at The Economist Group, explains how it’s helping deliver content in the formats audiences in Asia want.
    31st Aug 2016 MagWorld
  • Pivoting to a world of opportunity As the digital world grows evermore complex, many traditional publishers are finding opportunities to evolve their products developing new revenue streams and shifting platforms to scale. 31st Aug 2016 MagWorld

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