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Jon Watkins

Jon Watkins ()

Jon Watkins has held a range of editorial positions at a number of content agencies and writes on the regularly on issues facing the content industry.

  • Why and how Schibsted innovated by launching new magazines International media group Schibsted started in newspapers two centuries ago. Now, it’s evolved into many different forms of media and into many more countries. Andreas Finborud, publishing director, shares some of the story of how the business has evolved, with particular emphasis on how they are innovating with magazine media of late… 25th Apr 2017 MagWorld
  • Four dimensions of successful media organisational change Lucy Küng, advisor, professor, and author focused on strategy, innovation, and mastering digitalisation sets out her view of the current digital sphere, while providing some insights for enacting effective organisational change, including four key dimensions of successful transformation... 10th Apr 2017 MagWorld
  • Lessons for all publishers from the transformation of Abril in Brazil As one of Brazil’s largest legacy media companies, Abril Group is now evolving quickly and seeing some fantastic results. Walter Longo, president & CEO, explains how the business makes decisions to evolve, and why it is headed in the direction it is... 4th Apr 2017 MagWorld
  • Digesting the future Trusted Media Brands, Inc. (TMBI) has built up an impressive portfolio of special interest titles, including Reader’s Digest, Taste of Home and The Family Handyman. However, while the company’s business has traditionally been built on loyal print audiences, Vince Errico, chief digital officer of Trusted Media Brands in the USA, explains that the digital world is now offering special interest titles new opportunities for growth…  27th Mar 2017 MagWorld
  • How Harvard Business Review is embracing the future

    Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.

    21st Feb 2017 MagWorld
  • The continued power of special interest media – across all platforms The benefits of special-interest titles have long been known. And the opportunities being served up by digital platforms and 360-degree strategies are enhancing their potential even further… 3rd Feb 2017 MagWorld
  • Audience engagement trends in 2017 As social channels continue their meteoric surge, publishers face the balancing act of growing their branded sites while using their content to engage audiences on platforms that aren’t theirs. 17th Jan 2017 MagWorld
  • The ad market in 2017 We wade through the predictions for the advertising market in 2017 to identify some trends that could have a major impact on publishers over the next 12 months and beyond. 10th Jan 2017 MagWorld
  • SPH Magazines' MD on the company's multiplatform strategy Joseph Lee, managing director of new media at SPH Magazines, explains how the business has moved to a multi-platform approach, and its strategy for engaging audiences through digital… 23rd Sep 2016 MagWorld
  • Magazines reinvented
 Geoff Tan, managing director (luxury and custom publishing), SPH Magazines, explains how his organisation is embracing change to flourish in a competitive market… 23rd Sep 2016 MagWorld

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