How The New York Times Magazine targeted kids with a special sectionIn an effort to re-imagine the uses of the print newspaper over the last year, The New York Times Magazine published a special section on May 14 for kids. The kids’ section was part of a larger initiative started the previous year, over which time the staff at The New York Times Magazine experimented with print.
17th Jul 2017
The remarkable transformation of Atlantic Media’s National Journal Adapting business models requires guts. A complete overhaul takes even more. Faced with a near perfect storm with digital natives and even Google Alerts entering its marketplace, all the while clients were being lost due to the global financial crisis, National Journal chose the latter.
10th Jul 2017
How Marie Claire is embracing a more diverse range of voicesFocusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable...
21st Jun 2017