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Jamie Gavin

Jamie Gavin September 2016 ()

Jamie Gavin is managing director of inPress Online.

  • The problem with live video Last month Instagram added live video capabilities to its ever strengthening arsenal of features. The move was seen by many as another step forward in the Facebook-owned platform’s battle against Snapchat and its ephemeral appeal. But for brands this latest strive forward in consumer-to-consumer technology is just another example of social platforms cutting out the corporate side. In other words the on-going march of social media away from public sharing and back towards private messaging is making it harder than ever before for brands to be seen online. 20th Dec 2016 MagWorld
  • Singapore Press Holdings on the journey from print to digital to video Geoff Tan is managing director of Singapore Press Holdings Magazines. Here, in this exclusive interview for FIPP, he talks about the evolving nature of publisher content from print, to digital, and now towards putting video at the forefront of a successful publishing strategy. Video communicates much more emotive engagement, and is becoming an increasingly popular choice for advertisers and audiences alike. 20th Dec 2016 MagWorld
  • The organic feel of mobile video is the current flavour of the internet We've spoken many times about the need for the publishing industry to wake up to the power of mobile video. In a world where celebrities can broadcast live from phone to fan-base, the desire to create Hollywood production style videos for an increasingly mobile audience has undoubtedly slowed down output. Here, Kalli Purie, group editorial director, India Today Group, talks about the growing need for publishers to create content that is more indicative of the devices it is consumed on, and the increasingly visual web. 6th Dec 2016 MagWorld
  • The risks and rewards of a shifting mobile media landscape Rohit Dadwal is managing director of the Mobile Marketing Association, Asia Pacific. We caught up with him recently at FIPP Asia, where he gave us a candid insight into the evolving use of mobile devices on a global basis. As the phone moves out of people’s pockets and increasingly – and relentlessly – into their hands, we are reaching a point where mobile media consumption, and therefore production, is becoming an ongoing necessity. 28th Nov 2016 MagWorld
  • Publishers are still focussed on Facebook and Twitter, while chatbots take over the world Private messaging apps like WhatsApp and Messenger are growing in popularity, as consumers seek a more personal communications experience online. Here in this exclusive interview, Laurie Benson, CEO of Upnexxt, explains that it’s pointless to try and evade the future: the Bots are coming. And unlike in the slow response shown in the early days of social media, Publishers this time around need to move faster to capitalise on this trend. 22nd Nov 2016 MagWorld
  • Evolving mobile advertising: new research shows creative formats work best Mike Jeans is global head of insight at Publicitas, an independent media and marketing consultancy company that connects brands to audiences. Having recently headed up an innovative research project into the effects of different types of mobile advertising formats, we asked Mike to give us an insight into the effects of more interactive advertising versus static formats. 15th Nov 2016 MagWorld
  • Publishers are waking up to the power of smartphone video Nikolay Malyarov is the chief content officer at PressReader, a leading digital distribution and publishing operator. He was moderating sessions for us at the FIPP Asia-Pacific Conference in Singapore last month, so we figured he’d be a pretty good person to give us a birds-eye view on the most important current industry trends. 8th Nov 2016 MagWorld
  • Five insights for transitioning from legacy media to multimedia John Wilpers consults with worldwide media companies around the globe, advising on and helping to implement the transition from legacy publisher to customer-driven 24/7 multimedia platforms. We caught up with Wilpers earlier this year and, in this exclusive video interview for FIPP, he gives us five key insights on how to transition for multimedia success. 1st Nov 2016 MagWorld
  • Twitter – why does nobody want it? Earlier this week I took to The Media Show on the UK’s BBC Radio 4 to talk about the failing plight of Twitter. The social network has failed to turn a profit since launching on the New York Stock Exchange (NYSE) in November 2013, and now faces increasing criticism from industry analysts. For a site once hailed as the future of social media, and a technology that still sits at the cutting edge of digital today, just how did Twitter find itself in this position. 21st Oct 2016 MagWorld
  • Time Inc. on how qualitative research endures in an era of big data Amanda Wigginton is a recognisable name in UK media research. Earlier this year, her work with Time Inc. UK saw the company win three separate FIPP Insight Awards for pioneering work. We asked Amanda about the growth of BIG data, the enduring importance of qualitative research in addition to just the numbers, and the continuing need for legacy publishers to work collaboratively as an industry in an increasingly competitive digital world. 3rd Oct 2016 MagWorld

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